About Us
Wei’s Food Ltd is a fast-growing Chinese street food brand in the UK, specialising in authentic Sichuan cuisine and innovative Asian food concepts. As we continue to expand, we are looking for a creative and driven Marketing Executive to join our team and support our brand growth across digital and offline channels.
Job Description
We are seeking a proactive Marketing Executive to plan and execute marketing campaigns, manage social media platforms, and support brand development initiatives. This role is ideal for someone with strong creativity, execution ability, and an interest in the food and hospitality industry.
Key Responsibilities
* Plan and execute online and offline marketing campaigns
* Manage and grow social media accounts (e.g. Instagram, TikTok, Xiaohongshu)
* Create engaging content including photos, videos, and promotional materials
* Support new store openings, product launches, and promotional events
* Analyse campaign performance and optimise marketing strategies
* Collaborate with operations and kitchen teams to align marketing with products
* Build partnerships with influencers, student communities, and local businesses
Requirements
* Previous experience in marketing, social media, or a similar role (1+ year preferred)
* Strong understanding of social media platforms and trends
* Basic skills in content creation (photo/video editing is a plus)
* Good communication and organisational skills
* Ability to work independently and as part of a team
* Interest in food, hospitality, or Asian culture is preferred
Benefits
* Competitive salary with progression opportunities
* Staff meals during shifts
* Opportunity to grow with a fast-expanding brand
* Creative and dynamic working environment
* Pension scheme in accordance with UK regulations
How to Apply
Please apply with your CV and a short cover letter explaining your interest in the role.
Applications can be submitted via Find a Job (gov.uk) or emailed directly to: info@weisuk.com
Equal Opportunities
Wei’s Food Ltd is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to creating an inclusive workplace.
* This role may be eligible for Skilled Worker visa sponsorship subject to candidate suitability.*
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