Social Media Lead
Salary £35,000 to £42,000 depending on experience
Permanent
Hybrid / Home and Folkestone
Join Saga as our Social Media Lead and be at the heart of a dynamic, expanding team where your creativity takes centre stage! If you're ready to make waves in social media, shape engaging stories, and connect with vibrant online communities, this is your chance to shine.
Are you a social media visionary with a flair for storytelling? Do you thrive in fast-paced environments, juggling multiple platforms and audiences? If you're searching for a role where your creativity will be celebrated and your ideas will shape the narrative across exciting industries, look no further!
Saga offers a treasure trove of content for you to dive into: Saga Money, Saga Plc -brand, Saga Magazine, Boutique Ocean Cruising, European River Cruising, Titan Tours Worldwide and Saga Holidays Hosted Stays & Tours. You'll never run out of stories to tell or opportunities to engage our passionate audience.
Reporting to our Social Media Manager, youll take the reins on daily social activity, drive our content and channel strategies across our core channels (Facebook, Instagram, LinkedIn, YouTube). You'll also be exploring emerging platforms, ensuring Saga stays at the forefront of digital innovation.
As Social Media Lead, you'll need a journalist's nose for captivating stories and the practical skills to create and manage content that truly resonates. Spot trends, craft compelling visuals and copy, and nurture our vibrant communities both online and in person.
Enjoy true flexibility in your working pattern with our hybrid approach: spend three days collaborating in our Folkestone office, with occasional trips to London and other locations for hands-on content gathering.
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE FOR THIS ROLE:
* 25 days holiday + bank holidays
* Option to purchase additional leave - 5 extra days
* Pension scheme matched up to 10%
* Company performance related annual bonus - Up to 5%
* Life assurance policy on joining us, 4 x salary
* Wellbeing programme
* Colleague discounts including family discounts on cruises, holidays and insurance
* Range of reductions and offers from leading retailers, travel groups and entertainment companies
* Enhanced maternity and paternity leave
* Grandparents leave
* Income protection
* Access to Saga Academy, our bespoke learning platform
Main Responsibilities
Content Creation & Curation
Drive and deliver the content and channel strategy across the business units
Create compelling text, image and video content (including reels, posts and articles) for multiple platforms
Ideate and develop stories that increase reach, engagement and brand affinity
Lead on sourcing, negotiating, contracting and managing user-generated content (UGC) from our online communities
Creating graphics packages
Community Management
Proactively engage with followers, respond to comments and messages and foster meaningful discussion
Build and nurture loyal online communities including Facebook groups
Engage confidently, respectfully and professionally with guests both online and in person, including on filming shoots
Performance Analysis & Reporting
Use tools such as Meta Business Suite and Hootsuite to analyse performance and optimise content
Producing regular reports on channel performance, community engagement, reach, conversions and competitor benchmarking
Planning & Presentations
Support the Social Media Manager with presentations and reporting, including PowerPoint
Manage social media diaries and plans across Saga-wide channels - working with the support of a Social Media Executive
Trend & Platform Monitoring
Stay up to date with social media trends, platform specifications, algorithm changes and emerging platforms
Suggest new ideas, formats and tactics to improve engagement and performance based on insight and results
The Ideal Candidate
You will already be a credible active social media content producer for a large customer brand. Ideally have worked in an organisation with multiple brands / products. You will also need to demonstrate the following skills:
Proven experience in social media management and content creation
Strong creative and copywriting skills with an excellent eye for visual content
Exceptional grammar, attention to detail and ability to write in brand social tone of voice
Deep understanding of major social platforms including Facebook, Instagram, Youtube and LinkedIn as well as a confidence in TikTok
Analytical mindset, able to interpret data and turn performance into actionable insights
Familiarity with social media management and editing tools such as Canva and Hootsuite
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
About The Company
Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. Were the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and?our Saga Magazine.
Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.
Were committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity?and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture weve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.
We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. Were also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and youll receive personal communication throughout your applicant journey when you apply to join Saga.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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