Trade Marketing Executive Vacancy - Middleton, North
Manchester - Circa £34,000 plus profit share, BUPA, Team Member discount
This is a full time office based role, based in Middleton,
North Manchester.
As Trade Marketing Executive you will shape and drive
activation of JW Lees beer brands, managing trade communications, events, POS
and content. To do that, you will need to uncover trade and consumer insights
and deliver strategic and innovative marketing campaigns. We’ll turn to you to
learn what can attract our customers and prospects and how we can elevate our
beer brands. You’ll be supported with a team of marketing and sales experts.
You will need to be creative, possess a strategic mind
and have experience in implementing targeted brand campaigns. You’ll have trade
and drinks category knowledge to best support and drive growth in sales in our
Managed, Pub Partner and Wholesale customer base.
Person Specification:
* Experience and knowledge of the beverage/alcohol industry
* Proven ability to develop brand and marketing strategies and
communicate recommendations
* Experience in identifying target audiences and devising
effective campaigns
* Excellent understanding of the full marketing mix
* Strong analytical skills partnered with a creative mind
* Outstanding communication skills
* Up-to-date with latest trends and marketing best practices
* Degree in marketing or related field
* Full driving licence and access to a vehicle
Key Responsibilities:
* Be the brand guardian ensuring quality and consistency
across all markets
* Drive internal and external communications and passion for
our brands
* Analyse brand positioning and consumer insights
* Protect and communicate JW Lees brands vision and mission
* Activate projects, NPD and campaigns across all routes to
market
* Lead creative development with external branding agency
* Measure and report performance of all marketing campaigns
* Monitor market trends, research consumer markets and
competitors’ activities
* Monitor product distribution and consumer reactions
* Devise innovative growth strategies
* Manage beer brands marketing budgets
What we offer our Trade Marketing Executives:
* Competitive pay plus annual profit share bonus, ensuring you
share in the success of the company
* Private medical insurance
* Enhanced pension scheme
* 33 days annual leave (inclusive of Bank Holidays)
* 30% discount on food and drink across our pubs, inns and
hotels for you and friends and family
* Discounted stays in our hotels and inns
* 24 hour confidential wellbeing support, plus counselling
provided by the Licenced Trade Charity
* Great opportunities to grow in your role and progress your
career with our internal and external development programmes
* Enhanced maternity, paternity and adoption policies
* Access to our onsite pub 'The Cottage', each Friday
* Access to JW BenefitHub, giving you access to a huge range
of high street and online discounts
About JW Lees:
Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences.
We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do:
Proud - Savvy - Honest - Passionate - Personal - Together