Job Description
BASIC FUNCTION: The Enterprise and Named Account Marketing Manager has day-to-day responsibility for executing specific account-based programs within ADP targeting large, global prospective accounts. This is a new role within the ADP marketing function. Based in Staines (UK) the remit is to manage and grow account-based programs to support targeted outreach to Named Accounts and segments as part of the Project, driving new business acquisition.
This is an exciting opportunity to help grow our business in the Enterprise space globally. Working closely with the ESI Named Account and Program Director and wider Marketing Teams, (Product, Digital, Brand, Automation and Growth & Field), this is a hands-on role that’s pivotal to ensure effective development and execution of ABx campaigns to support sales growth. This is both a proactive and reactive role; delivering new ways to drive demand generation and nurture the prospects into and through our funnel, as well as working to leverage the available channels and technology to their fullest.
This role will be responsible for managing regional sales and marketing alignment to a shared goal, ensuring account selection is aligned to sales growth targets and the coordinated messaging and assets used are aligned to current marketing messaging and campaign platforms. This role is about creating co-ordination and integration across the teams to deliver moment...