Senior Brand Manager – Architecture & Activation – Royal Salute
Manager: Head of Brand Architecture & Activation – Royal Salute & Midleton
Team: Marketing
Location: Chiswick, London
We operate a hybrid working approach, allowing you to manage your time between home and office.
Overview
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees worldwide. We own 16 of the world’s top 100 Spirits Brands, including Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum and many more.
Here in the UK
Pernod Ricard is made up of four businesses:
* Pernod Ricard UK, which markets, sells and distributes our products in the UK market
* Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award‑winning Scotch whisky portfolio
* Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business
* The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London
Your new team
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600‑strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, while opening it up to new audiences worldwide.
Royal Salute – Brand Overview
Royal Salute is not simply a Scotch whisky; it is a world of nobility, craftsmanship and modern cultural relevance. As the brand continues to grow through bold limited editions and elevated luxury experiences, we are seeking a Senior Brand Manager to help shape its next chapter.
This role sits at the heart of the brand’s evolution. You will be a guardian of its codes and a driver of its future, ensuring that every product, asset and activation strengthens Royal Salute’s position as a modern icon of prestige. You will transform strategy into tangible, beautifully executed realities across markets.
Responsibilities
1. Strengthen & Protect Royal Salute Brand World
* Finalise and embed the Royal Salute Brand World Guidelines. Define and roll out L3F visual guidelines globally
* Lead the development of global point‑of‑sale materials and ensure successful global market roll‑out and adoption
* Partner closely with markets to bring the brand world to life with excellence and consistency
2. Lead new Limited Editions
* Support the development and launch of a new global Limited Edition platform
* Translate the Royal Salute new cultural territory into compelling product concepts
* Lead projects from design development and consumer validation to in‑market execution. Deliver clear, inspiring toolkits to empower markets and ensure commercial success
3. Lead Core Packaging Restages
* Lead the restage of the Royal Salute gift box across the Core and Core+ ranges. Oversee artwork finalisation, production development and roll‑out
* Drive the development and delivery of an updated global brand toolkit (primary/secondary assets, hygiene content, activation and PR/Digital, L3F) to support the restage launch, working closely with the brand teams and driving markets
* Develop new global packaging guidelines to future‑prove the range
4. Ensure Business Continuity & Management of Key Resources
* Manage the Royal Salute marketing budget with clarity and prioritisation
* Oversee P&L and stage‑gate processes for NPDs
* Support Head of Architecture with long‑term pipeline planning and portfolio strategy
* Maintain strong alignment with global markets and cross‑functional teams
Who you’ll be working with
Internally, you’ll work with Brand Managers, Consumer Insights, Commercial teams, and cross‑functional colleagues in NPD and packaging.
Externally, your contacts will include creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education.
Qualifications & Profile
* An experienced brand leader within prestige consumer goods or lifestyle brands
* Comfortable managing complex, cross‑functional projects
* Detail‑oriented yet strategically minded
* Passionate about storytelling, craftsmanship and luxury experiences
* Energised by building brands with cultural relevance and long‑term impact
Benefits
We offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.
Our lifestyle benefits include 28 days’ annual holiday, employee pension, share incentive plan, season ticket loans, payroll giving and more! You will also receive an annual allowance to spend on our brands in our staff shop and enjoy discounts from a range of high‑street retailers.
Regular events are held in our office bar, and you can participate in employee‑run networks. We provide a culture of flexibility and trust and a variety of tools and resources to support wellbeing and mental fitness.
Conviviality – The Pernod Ricard Way
We call it conviviality – our unique way of being. We’re committed to conviviality, empowering you to perform, supporting your success and acknowledging the value you bring. Alongside this, we are dedicated to sustainability and responsibility, unlocking the magic of human connection.
Diversity and Inclusion
People are at the heart of everything we do. We promote a diverse workforce and inclusive culture, encouraging everyone to bring their authentic selves to work.
We will assess your application for this role based on your skills, experiences and achievements, not on gender, age, ethnicity, or educational background. Please feel free to leave such details off your CV.
If you need flexible working, accommodations or support to complete our application process, let us know.
Responsible Drinking
We are committed to responsible drinking and fostering safe, inclusive social interactions. We welcome all, regardless of personal choices about alcohol.
Job Information
Posting End Date: 2026‑03‑17
Target Hire Date: 2026‑05‑01
Target End Date: 2026‑06‑01
#J-18808-Ljbffr