SOCIAL MEDIA AND CONTENT EXECUTIVE
Details
Job Role
We are looking for a highly creative and organised Social Media & Content Executive to lead the development and delivery of engaging social content across our brand portfolio.
You will play an important role in building our brands on social media by developing content ideas, spotting trends, coordinating content production and ensuring our accounts remain active, engaging and relevant.
A key part of the role will be developing strong creative concepts and hooks for social content that can be used in both organic and paid social advertising, ensuring campaigns are built around engaging, high-performing creative whilst maintaining a consistent posting schedule across our social channels.
Hours 40 per week
Hybrid – work in the office 4 days and WFH 1 day per week
What You’ll Be Doing
* Social Media Strategy – Work with our Brand Managers to develop and implement social media strategies aligned with wider brand and marketing objectives. Identify target audiences and tailor content to maximise reach, engagement and brand awareness.
* Content Creation & Planning – Plan and produce engaging, on-brand content across multiple platforms. Work closely with in-house Brand, Design, Photography and Videography teams to create high-quality visual and video content.
* Content Calendar Management – Develop and manage a structured social media content calendar, ensuring a consistent and well-organised posting schedule across multiple brand accounts.
* Creative Concepts Organic & Paid – Develop content ideas, hooks and formats that can be used both organically and in paid social campaigns. Work with the PPC team to identify and scale high-performing creative. Drive engagement whether that be short form video or effective static images.
* Campaign & Product Content – Translate product launches, seasonal campaigns and brand activity into engaging, platform-native social content that performs well organically and within paid campaigns.
* Trend Monitoring & Innovation – Stay up to date with social media trends, formats and platform updates, identifying opportunities to incorporate relevant trends and new content styles.
* Community Engagement – Manage and engage with our online community by planning community specific campaigns, responding to comments, messages and reviews in a timely and professional manner, helping build a positive brand voice.
* Collaboration – Work closely with Brand Marketers and the wider digital marketing team to ensure social content aligns with campaigns and marketing activity, and coordinate with creative teams to maintain a strong pipeline of content.
* Reporting & Performance Insights – Monitor and analyse key social metrics including reach, engagement and audience growth, providing insights to guide future content planning and optimisation.
* General – Ensure adherence to Health & Safety guidelines and undertake any other duties required for the successful delivery of the role.
What We’re Looking For
* Proven ability to manage social media platforms and creating engaging content for brands.
* Education in Marketing, Communications, Media or a related field.
* Strong understanding of short-form social video and
* Proven ability to plan and manage social media content calendars.
* Creative mindset with the ability to develop engaging content ideas and formats.
* Strong written and verbal communication skills.
* Good understanding of social media analytics and platform insights.
* Highly organised with the ability to manage multiple brands and priorities.
Benefits
At the Wilton Bradley Group we are committed to supporting our employees in both their professional and personal lives.
We offer a range of benefits designed to enhance their well-being and work experience. Employees enjoy exclusive discounts, including 40% off online products from Wilton Bradley and TII Brands.
We also provide a competitive company pension with an annual salary exchange opportunity, sick pay, and enhanced maternity and paternity pay. With 33 days of annual holiday, our employees have ample time to recharge and spend with their loved ones.
Additionally, we foster a vibrant workplace culture through annual company events and recognition such as long service awards. To promote health and sustainability, we offer a membership of the Healthshield cash back scheme, a Cycle-To-Work scheme after six months of service and provide free on-site parking. Our casual dress code encourages comfort and expression, while our comprehensive induction and training program ensures professional and personal development opportunities for all. Plus, employees can enjoy complimentary tea and coffee to fuel their day.
Join us and experience the many benefits of being part of our team!