Head of Digital Experience
High Growth DTC Brand
London (2 days office based)
£60,000 - £80,000
We are working with a leading, high-growth D2C scale up that is at a pivotal point in it's journey. With a strong UK and US footprint and ambitious revenue targets, they are now in need of a dedicated Head of Digital Experience to unlock conversion.
This is a unique opportunity to own the entire customer journey on their Shopify+ website - from shaping strategy to executing tests, you'll be instrumental in turning traffic into measurable growth. You will have a direct line to the founder as well as the CMO.
This is not just a CRO role. We're looking for someone who can connect the dots between product, storytelling and design—someone who balances a strategic mindset with attention to detail, from microcopy and layout to the brand narrative that builds trust and drives loyalty.
About the Role
* Define and lead the CRO strategy, prioritisation model, and testing roadmap
* Audit and optimise key entry points to remove friction and boost conversion
* Run a continuous A/B and multivariate testing programme with speed and precision
* Enhance merchandising UX, bundling, cross-sell and upsell flows
* Work closely with senior leaders to bring brand storytelling to life through digital journeys
About You
* Proven track record of owning CRO for a high-growth D2C ecommerce brand
* Shopify expert
* Experience running and implementing experiments end-to-end
* Strong understanding of GA4, GTM, heatmaps and experimentation platforms
* Ability to adjust Shopify themes directly or brief developers effectively
* A data-driven mindset combined with commercial and UX awareness
* Thrives in a fast-paced, scale up DTC environment
Apply now or send your CV directly to
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.