UK Digital Leader – EY.com Lead
Branding, Marketing and Communications (BMC) – Level 4: Associate Director (Senior Manager)
Location: Regional (Outside London)
Hybrid working: Minimum one day per week in the office.
Role Overview
The UK Digital Leader will oversee a team of 14 across the UK and India, responsible for transforming the EY.com UK site into a high‑impact digital platform aligned with global web guidelines. The role combines strategy, content design, site management, measurement and innovation, with a focus on AI adoption and technology advocacy.
Key Responsibilities
* Strategic planning – set clear objectives with business and BMC stakeholders, develop data‑based content and journey strategies, and recommend AI tools to enhance content relevance.
* Site management – coordinate with business stakeholders to keep product pages updated, work with the Global firm to maintain taxonomy and technical aspects, and ensure smooth site operation.
* Content design, build and creation – lead Digital Portfolio Managers and Digital Content Managers, manage a global content pipeline, deliver regulatory content on tight timelines, and champion AI tools for copy development.
* Measurement – produce regular performance updates on traffic, search rankings, user behaviour and competitor benchmarking, translating data into actionable recommendations.
* Innovation – stay abreast of technology advances, lead AI tool development and run test‑and‑learn programmes.
* Team leadership – build and lead a high‑performing digital team, foster strong relationships with Global BMC and EMEIA colleagues and influence digital strategy.
Skills and Attributes for Success
* Strategic leadership mindset and vision for EY.com.
* Stakeholder management – ability to communicate vision and secure consensus.
* Creative problem‑solving and presence to guide the team.
* Strong technical knowledge of website strategy, development, delivery and measurement.
* Continuous learning and awareness of emerging technology.
* Experience leading content creation teams and managing editorial decisions.
* People leadership with a track record across disparate locations.
* Agility and ability to manage multiple priorities.
* Alignment of website objectives with commercial strategy.
Qualifications
* 10+ years’ experience in a similar digital leadership role.
* Proactive, problem‑solving mindset and resilience to drive transformation.
* Exceptional technical knowledge of website design (preferably Adobe AEM), UX, SEO, marketing automation and leading digital content teams.
* Strong leadership and strategic management track record.
* Experience working in large/matrix B2B organisations and balancing stakeholder requirements.
Benefits
* Competitive remuneration package linked to individual and team performance.
* Comprehensive Total Rewards package – flexible working, career development and benefits covering holiday, health, insurance, savings and discounts.
* Continuous learning opportunities, coaching and a culture that values diversity and inclusion.
* Support for flexible working and personal development.
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