As our Enterprise Marketing Manager, you’ll own enterprise marketing strategy and execution for the business across our two brands (Charterhouse and Symity) and be responsible for positioning us as the thought leader in our category. This is a strategic, hands-on role that defines how we build awareness, influence buying agendas, create demand, and accelerate pipeline within enterprise customers. You will partner closely with Sales to build our Account Based Marketing (ABM) approach, create compelling thought leadership, and fuel growth across our most strategic accounts.
Key Responsibilities
· Develop and execute an enterprise marketing strategy aligned to growth and revenue targets
· Build and deliver integrated B2B campaigns that generate qualified enterprise leads and deepen account penetration
· Design and run ABM programs across key accounts, working closely with Sales and Business Development to ensure success
· Develop and document personas for each key target vertical and assess target stakeholders at named accounts in terms of propensity to buy
· Own the thought leadership agenda for enterprise, identifying themes, commissioning research, and developing POVs that shift market thinking
· Lead enterprise content strategy including original research, white papers, case studies, webinars, playbooks, and external speaking opportunities
· Write short-form content, build sequences and source data to support outbound activity
· Provide content to and support the sales teams with social selling and nurture
· Manage multi-channel execution across digital, events, PR, media and partner networks
· Track and analyse campaign performance, pipeline contribution and ROI – converting insight into continuous improvement
· Collaborate with product marketing to ensure messaging and value proposition reflect enterprise customer needs and industry macro-trends
· Manage agency partners, budgets, and internal stakeholders to ensure campaigns are delivered on time and on brand
· Support the Marketing Director with vendor relationships, MDF proposals, campaign design and performance reporting
· Contribute to award submissions and other reputation-building initiatives with the wider marketing team
Measuring Success (KPIs)
· Enterprise marketing-sourced pipeline value (monthly + quarterly £ targets)
· Enterprise marketing contribution to closed-won revenue
· Enterprise MQL volume (target per quarter)
· MQL → SQL conversion rate (target %)
· Cost per MQL / Cost per SQL (target ranges)
· Organic inbound enterprise leads attributable to thought leadership content
· Senior stakeholder engagement (CIO/CISO/CTO level) on key assets/events
· Campaign ROI at channel + program level
· Growth in enterprise audience database (target net new per quarter)
Requirements
· A proven track record in B2B marketing; tech, comms or SaaS
· Experience building enterprise thought leadership programs that land with senior decision makers (CIO / CISO / CTO / Digital/ Procurement)
· Proven track record of enterprise-level campaign delivery and ABM
· Deep understanding of complex B2B sales cycles and multi-stakeholder buying groups
· Demonstrable success in pipeline generation and marketing ROI
· HubSpot (or equivalent MAP) and sales CRM (e.g. Dynamics) literacy
· Strong strategic thinking with both analytical and narrative development skills
· Excellent communicator, collaborator and stakeholder manager
· Degree in Marketing, Business or related field preferred
Benefits
Join us, and your benefits and perks will include private healthcare, Medicash cashback, life assurance, workplace pension, cycle to work scheme, access to our employee assistance programme, savings discount, 20% EE discount that extends to your family and friends, a birthday gift voucher and day off, plus more.