Drive commercial growth across some of Europe’s most dynamic premium spirits markets.
This is a fast-growing, internationally recognised premium spirits business with a diverse portfolio spanning single malts, blends, gin, champagne and American whiskey. With award-winning quality, a rich heritage and a culture built on innovation and entrepreneurial thinking, their global expansion continues at pace.
Northern & Eastern Europe is a key strategic region for their continued growth. They’re now seeking a Regional Sales Manager to strengthen their commercial performance, elevate distributor capability and deliver exceptional brand execution across these highly competitive markets.
This is a senior regional role that combines strategic thinking, hands-on leadership and the opportunity to make a meaningful commercial impact.
What You’ll Lead
Regional Strategy & Commercial Leadership
You’ll shape and execute commercial plans aligned with global objectives, delivering sales, profit and volume targets across Northern & Eastern Europe. You’ll influence pricing, promotions and trade investments to maximise performance, while identifying new growth opportunities across both established and developing markets.
Distributor & Customer Relationships
You’ll build high-impact relationships with distributors, key customers and partners across on-trade, off-trade and specialist retail. You’ll lead annual negotiations, review performance regularly and ensure outstanding execution in every market. Market visits will be a core part of building visibility and advocacy for the portfolio.
Cross-Functional Partnership
You’ll collaborate with Marketing, Supply Chain and Commercial Finance to ensure plans are aligned, insight-driven and effectively delivered. Your market intelligence will help shape future innovations, planning cycles and long-term strategy.
Performance Management & Reporting
From forecasting and budgeting to P&L oversight and market share tracking, you’ll bring commercial discipline to every aspect of regional management. You’ll present clear, actionable insights and recommendations to senior leadership.
What You’ll Bring
Essential Experience
* Significant commercial experience in spirits, wine or premium beverages.
* Strong track record managing distributors and strategic customers across Northern & Eastern Europe.
* Excellent commercial acumen and negotiation skills, with proven P&L management capability.
* In-depth understanding of route-to-market structures and regulatory frameworks across the region.
* Direct leadership experience.
* Fluent in English; additional European languages are a clear advantage.
* Willingness to travel regularly across the region.
1.
Desirable
* Experience working with Scotch or premium/luxury spirits.
* Understanding of brand building and trade marketing execution.
* Degree education.
Who You Are
* Entrepreneurial, results-focused and hands-on.
* Confident communicator able to influence at every level.
* Strategic yet operationally agile, with the ability to pivot quickly.
* Comfortable working at pace in an ambitious, fast-growing business.
* Passionate about premium spirits and powerful brand storytelling.
A rare opportunity to shape the next chapter of growth across Europe.
If you are energised by international markets, excited by the world of premium spirits and ready to drive commercial success across a diverse region, I'd love to hear from you.