Company Description About Merkle Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50 additional offices throughout the Americas, EMEA, and APAC. Job Description Collaborate with other team members to define and refine our processes and practices for performing analytics implementations and other technical services and deploy these with the goal of improving quality of key deliverables across projects. Develop and deliver a training program that will allow technical staff to efficiently gain knowledge on performing analytics implementations. Manage a group of technical consultants Mentor junior team members on successfully executing their consulting duties. Deliver and have oversight on key deliverables Evaluate business goals and objectives from multiple business teams and develop and document tracking/tagging strategies to allow individuals and teams to measure success Consulting with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development. Work with client development teams to install, configure & use web analytics services such as Google Analytics and Adobe Analytics Perform quality assurance tests on tracking implementations Provide best practice consulting services to clients in solving their Web analytics platform strategy and technical needs. Partner with multiple business units within the client's organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers. Conduct platform training and knowledge sharing in web analytics for clients and the project team Qualifications Experience with development environments, tools and processes for building iOS or Android apps, including Xcode and Android Studio. Experience with Swift, Objective-C, Kotlin or Java programming languages in the context of mobile applications Google Analytics Individual Qualification, Adobe Developer certification Strong experience in advance implementation of Google analytics 4 & Google tag manager (Exposure to other TMS is optional Adobe Launch or Tealium iQ) Minimum 7 years on-the-job experience implementing Google Analytics Minimum 4 years’ experience with web development Strong understanding of HTML and web protocols Advanced JavaScript skills Comfortable presenting findings and providing training on analytics tool usage Strong English communication skills (written and verbal) Additional Information Work timings : 5:00 PM to 2:00 AM IST