Job Description
Ensure consistent positioning and increase visibility of Accor and its Premium, Midscale & Economy brands across all media within UK, Ireland and Benelux.
Key Responsibilities:
* Implement a strategic PR plan based on brand pillars and corporate objectives
* Ensure consistent messaging tailored to culturally diverse markets within the region
* Manage and execute Corporate and Brand PR activities in the region, supporting Global PR initiatives when suitable
* Enhance Accor and PME brands' positioning within key target media across UK, Ireland and Benelux
* Identify media opportunities and lead proactive story-pitching
* Translate brand programmes and corporate messaging into creative PR strategies
* Manage PR agencies to ensure streamlined external communication
* Support the spokespeople strategy for Accor executives and their positioning at media and industry events
* Collaborate with the ENA PR team on overall regional strategy
* Cultivate and manage media networks across the region
Qualifications
Qualifications:
* Minimum bachelor's degree in public relations, communications or related field
* 5+ years of experience in PR, preferably in international teams or agencies
* Strong media relations background with proven track record in corporate communication
* Crisis and reputation management skills
* Business fluent in English; additional languages are a plus
* Proficiency in PR tools and platforms for monitoring, reporting, and content creation
* Understanding of the hospitality and travel industry trends
* Creative thinker with ability to translate strategic plans into actionable outputs
Additional Information
What's in there for you?
* Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
* Package of benefits and perks of working for Accor, including discounts for hotels worldwide, and much more!
* Work in a multi-national team.
* Hybrid way of working (3 days in the office + 2 days at home).
* Talent development opportunities.
* Corporate Social Responsibility activities.
If you see yourself in this role and are ready to take your next career step in an international, vibrant, and forward-thinking environment – we’d love to hear from you!
Our values: #BeAllYouAreWithAllYourHeart
At Accor, we are committed to diversity. Every individual, every personality, and every experience has a place to grow and to help us grow collectively. Everything we do, we do with our heart. We are creators of emotion, professionals of human experience, fully dedicated to others and to the world around us.
Live in ACCOR with yourself. With your talents, your passions, your teams, your ambitions—be all that you are with all your heart.