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Growth marketing manager

Permanent
LIS: The London Interdisciplinary School
Marketing manager
€50,000 a year
Posted: 17 December
Offer description

About The London Interdisciplinary School

The challenges facing the world today are not theoretical. They are urgent, messy, and interconnected. And yet, most universities still train students in narrow silos, disconnected from the real world.

LIS is doing things differently. We are the first university in over 50 years to be granted full degree‑awarding powers from inception. Our mission is to prepare the next generation with the interdisciplinary tools, methods, and mindsets needed to tackle complex problems, and to thrive personally and professionally.

We’ve moved from experimentation to disciplined scaling. Our founding undergraduate cohort graduated in 2024 at the Royal Institution, with 87% already in skilled work or further study. Our Master’s is growing fast, our first MBA is underway, and we’re delivering leadership programmes to organisations like the UK Health Security Agency and TSB bank.

All this powered by a talented team of 40+ combining experience from Oxford, Cambridge, Harvard, MIT, the RSA, British Airways, McKinsey, LEGO and more.

LIS is building a niche, prestigious brand with global relevance. This is a rare chance to help shape a world‑class institution from the ground up, challenging the most well‑established players in higher education. Come join us!


The Role


Own the end‑to‑end growth funnel

* Lead LIS’s growth marketing function, responsible for acquisition and engagement, plus have understanding of the enrolment of learners across all programmes, ensuring close alignment between our marketing, recruitment, and admissions team.
* Build, optimise and scale always‑on and campaign‑based performance marketing activity across paid, organic and partnership channels.
* Management of Performance Marketing Consultants


Lifecycle & CRM marketing

* Work alongside Recruitment & Admissions to optimise lifecycle journeys for all key programmes—from first touchpoint through to application, interview, conversion and pre‑start engagement.
* Work alongside Recruitment & Admissions to optimise CRM and automation tools to improve lead nurturing, build scoring models, and increase conversion.


Reporting & insight

* Create a unified reporting dashboard connecting web traffic, CTAs, CRM performance, applications, enrolments, and student outcomes.
* Working with our digital consultants, become an expert in channel performance, attribution, and ROAS, identifying where leads are leaking and how to improve cost‑per‑acquisition across programmes.
* Own KPIs for SEO, SEM, and paid channels (Google, Meta; TikTok/LinkedIn).


Campaign Planning

* Lead on building and optimising landing pages for programmes and campaigns, ensuring strong UX, mobile performance and messaging clarity.
* Writes high‑performing ad copy, landing page copy, email nurture sequences and content that drive leads and conversions.
* Ensure our messaging is executed consistently and delivered at the right moments across the funnel, so prospective students get the right message at the right time.


Process & Operational Excellence

* Establish strong workflows across marketing, design and admissions to ensure campaigns launch on time, receive timely creative support, and have structured CRM follow‑up and are iterated and optimised based on performance.
* Drive accountability and performance with external agencies where used.


Requirements

* Confident analysing campaign performance directly in platform, with the ability to diagnose issues and propose optimisations.
* Strong analytical capability — comfortable with GA4, attribution models and funnel reporting.
* Experience collaborating with or managing agencies, holding them to KPIs and clear performance standards.
* Ability to create effective cross‑team processes and work streams spanning marketing, design, admissions and product.
* Understanding of CRM and marketing automation tools (e.g., HubSpot) is desirable but not essential.
* Experience in education, programme recruitment, or a performance‑led acquisition role is advantageous but not required.
* A test‑and‑learn mindset with the ability to balance strategic thinking with hands‑on execution.
* You have a passion for disrupting higher education and growing a new type of university that rivals legacy institutions.
* You will report to our Head of Marketing and work closely with the Marketing, Recruitment & Admissions Team.


Benefits

* You will be LIS’ key growth lead and work closely with recruitment and marketing leadership to have a direct impact on LIS’ growth trajectory.
* £45‑55k annual salary, depending on level of experience.
* Company‑sponsored monthly fitness contribution.
* Annual personal development contribution for external training/coaching.
* Opportunity to join a fast‑growing organisation.
* 30 days holiday.


Seniority level

* Mid‑Senior level


Employment type

* Full‑time


Industries

* Higher Education
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