Job Title
Deputy Head of Marketing
Job Summary
Reporting to the Head of Marketing, you will lead a team of 6, including 3 direct reports, to create compelling and engaging multichannel marketing activity within a complex government environment. You will ensure effective team collaboration by working closely with the wider marcomms leadership team and deliver impactful outcomes aligned with GCA strategic priorities and Government Communication Service standards.
Key Accountabilities
Strategy
* Lead marketing plan delivery, ensuring alignment with the marketing and communications strategy and GCA business priorities.
* Lead on insight and evaluation reporting to ensure effective performance, aligned with the Government Communication Service evaluation framework.
* Work collaboratively with senior colleagues across GCA to ensure all marketing meets objectives and mitigate risks.
* Provide strategic marketing and branding counsel to protect and enhance the GCA brand and reputation.
Operations
* Lead and guide team members, manage performance and support staff development through regular feedback.
* Collaborate with the wider marcomms leadership team to ensure an effective content strategy aligned to brand strategy, marketing channel strategies and the GCA business plan.
* Oversee agency management ensuring high quality performance, adherence to contract terms and on time, on budget delivery.
* Ensure all creative outputs reflect the GCA brand through a robust peer review process.
* Keep up to date with and implement new digital marketing tools, techniques and channels.
* Work with the Head of Marketing to manage the marketing budget with a focus on low cost and no cost activity, applying robust spend controls.
* Ensure marketing operations systems, tools and processes are effective and continually optimised.
Professional Standards
* Apply the principles, policies and practices of the Government Communications Service to a high professional standard.
Essential Criteria
* Line manager experience / capability: demonstrable experience of leading a team, overseeing resourcing and mentoring individuals.
* A proven track record of delivering high‑impact marketing activity: managing multiple priorities to meet business needs and achieve objectives.
* Strong strategic thinking and planning skills: ability to translate marketing strategy into operational results evidenced by robust evaluation and performance reporting.
* Digital marketing: proven experience of developing and leading effective digital marketing channels and content strategies.
* Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt style to the audience.
Success Profiles
* Leadership (to be assessed via presentation at interview)
* Seeing the big picture
* Making effective decisions
* Communicating and influencing
Benefits
* Competitive salary
* Generous pension scheme
* A discretionary non‑contractual performance related bonus
* Working remotely in addition to working in the advertised office location
* Flexi time scheme (available for B1-B6)
* Minimum 25 days annual leave to a maximum of 30 days (excluding bank holidays)
* Work remotely for the majority of the time; required to spend at least 26 days per quarter in an office or a suitable location.
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