Field Marketing Manager UKI & Nordics
As Regional Field Marketing Manager – UKI & Nordics at Johnson Controls, you will work at the intersection of strategy and execution. You will drive localized marketing programs across a diverse and dynamic region, partnering closely with sales, global campaign teams, and the wider EMEA marketing organization.
Responsibilities
* Plan, localize, and execute multi‑channel demand generation programs that generate qualified leads and accelerate pipeline conversion.
* Build and manage campaign calendars, aligning closely with sales leaders to ensure marketing programs support business priorities.
* Work hand‑in‑hand with the Regional Head of Marketing to implement strategic initiatives and adapt them for UKI and Nordic markets.
* Own end‑to‑end campaign execution, from planning to performance analysis.
* Monitor, analyze, and optimize marketing funnels, ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).
* Maintain campaign dashboards and share insights with local and regional stakeholders.
* Collaborate with global marketing squads to localize and land strategic campaigns in the region, ensuring cultural and market relevance.
* Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.
* Act as a connector between corporate strategy and local market dynamics, ensuring the voice of the market is consistently heard.
* Partner with the sales team to support sales enablement and event execution.
* Deliver content and tools tailored to local buying behaviors and customer needs.
Qualifications
* 8+ years of experience in B2B marketing, preferably in industrial technology, smart infrastructure, or SaaS.
* Hands‑on experience with digital marketing, campaign execution, and lead generation tactics.
* Strong understanding of sales funnels, campaign metrics, and marketing automation tools.
* A team player with a performance mindset – driven by impact, not ego.
* Skilled in cross‑functional collaboration with sales, product, and global marketing teams.
* Fluent in English; additional Nordic languages are a plus.
* Based in UK or Ireland, with the ability to work in‑office at least 3 days/week.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
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