Job Description As one of our CRM Manager’s you will be responsible for building stronger and deeper relationships with our customers, to increase engagement and retention and customer value, through effective CRM strategies and data driven insights. Responsible for managing and supporting the team with an ongoing test and learn plan to continually improve CRM communications Responsible for managing a CRM Executive on the optimisation of all CRM activities across the group Use customer data, modelling and insights to design and optimise segmentation and content approach for personalised customer journeys which drive customer value and effectiveness To achieve performance targets you will develop and lead the team to plan and deliver omni-channel journeys utilising customer-data based segmentation and propensity models. By utilising the insight you will develop strategies which uncover and extract value in the existing database Frasers as a group is transitioning to a data-driven approach utilising Segmentation, Lifetime Value, Intent and Next Best Action modelling. This requires the CRM strategy to shift to be truly customer led opposed to channel execution focused. You will use your customer data and omni-channel experience to embed this shift whilst also improving effectiveness of delivery Deliver weekly and monthly reports focusing on CRM campaigns and database performance, feeding results back to the wider business Owning the relationship with the email service provider, ensuring that all areas of the platform are optimised and used to their full potential