Wave Peterborough, England, United Kingdom
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Wave Peterborough, England, United Kingdom
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I&C Sales and Retention Business Development Manager (37 hours per week, Permanent)
Location: Home Based
Salary: £44,359 - £51,753 plus a discretionary bonus potential of up to 25% of annual salary
Job Level: C
Car allowance: £350 per month
Reporting to: Head of I&C Sales & Retention
We want our people to have a great work-life balance and support flexible working in terms of a hybrid model and varying start and finish times in some teams where possible. Please discuss this further with the hiring manager during your interview.
About Us
Wave is a leading national business water retailer helping over 300,000 customers across the UK to benefit from the non-household water market. We’re dedicated to helping businesses lower water use, be more water efficient and reduce costs – all which helped us earn all which helped us proudly earn the Water Retailer of the Year award in 2021, reclaim the title in 2023. Most recently, we celebrate the win again in 2025, where the judges highlighted our commitment to social value and sustainability as well as our market-leading customer service. Our vision is to be the most customer-focused utility delivering value and efficiency in everything we do, making a positive difference to the environment and society.
The culture at Wave is like nowhere else. We’re committed to a happy, healthy place to work, and have a working environment which supports continuous learning and development, one where people can really flourish. Our people are at the centre of everything we do. Joining us means you’d be part of a team of over 300 people working flexibly across two UK based offices. You’ll find a real focus on employee wellbeing and some great benefits too. We expect great things from you and we give great things back.
WHAT’S IN IT FOR YOU?
Wealth
* Excellent pension scheme - we will double match your contribution, up to a maximum of 5% employee contribution and 10% from Wave
* Bonus potential
* Perkbox membership with a vast range of perks - high street savings (fashion retailers, supermarkets and restaurants), discounted cinema tickets, travel and holiday discounts and online fitness classes
* Income protection scheme
* Personal accident insurance
* 4x salary life assurance
* Free onsite parking
Time off
* 24 days holiday rising to 26 (plus bank holidays)
* A day off for your birthday
* Half a day on Christmas Eve and New Year’s Eve
* The option to buy holidays
* 1 day paid volunteering
Wellbeing
* Hybrid/Flexible working
* Healthcare cashback and treatment scheme
* Cycle to work scheme
* Annual conference and Christmas party
* 24/7 Employee Assistance Programme
* Free flu shots
Family Friendly
* Enhanced maternity and paternity pay
* Enhanced shared parental and adoption leave
* We care about you as an employee and have a range of resources available to both you and your family
THE ROLE IN A NUTSHELL
Are you a strategic sales professional with a passion for building strong customer relationships and driving commercial success? Do you want to be part of an award-winning company that’s making a real impact in sustainability and the UK water retail market? If so, come and join Wave!
We’re currently recruiting for a dynamic Business Development Manager to join our I&C Sales and Retention team. You’ll be responsible for delivering sustainable revenue growth and industry-leading customer retention. Working closely with internal teams and external partners, you’ll develop and execute strategies that not only deliver value but also align with our commitment to innovation, social value, and environmental impact.
WHAT WILL YOUR TYPICAL DAY LOOK LIKE?
* Developing and executing growth-focused sales and retention strategies.
* Generating and nurturing leads through networking, outreach, and digital channels.
* Identifying and onboarding new channel partners and managing key TPI relationships.
* Managing a live and accurate sales pipeline, progressing opportunities through to close.
* Preparing persuasive proposals and pitches tailored to customer needs.
* Leading commercial negotiations and pricing discussions.
* Review and validate contractual terms and conditions.
* Support smooth customer onboarding, working collaboratively with internal teams.
* Embedding sustainability, innovation, and social value into customer propositions.
WHAT DO WE NEED FROM YOU?
* Proven experience in B2B sales or business development, ideally within utilities or service-based industries.
* Strong commercial acumen with a history of closing deals and achieving growth targets.
* Confident communicator with the ability to influence and engage across all levels.
* Experience managing partner or channel sales, including TPIs.
* A self-motivated collaborator who thrives in a fast-paced, customer-driven environment.
* Proficient in using CRM systems to manage pipeline and track performance.
* Bonus if you bring knowledge of the water retail market, water efficiency solutions or broader sustainability initiatives
Please refer to the essential criteria in the job description as this is what you will be shortlisted against.
Wave is committed to making a positive difference to the environment and society in which it operates. If you are excited to join a dynamic growing business which cares about its people, we would love to hear from you.
BE YOURSELF – OUR DIFFERENCES MAKE US STRONGER
Wave is proud to be an inclusive employer and actively encourage applications from all backgrounds. We will take into consideration any adjustments or individual requirements at any stage of your recruitment journey. If you require any additional support related to menopause, neurodiversity, or any other reason, please do let us know by contacting Recruitment@wave-utilities.co.uk.
Please ensure you attach your CV and a covering letter so we can get to know more about your skills and experience and why you are suitable for this role. We will not be able to consider applications without a covering letter.
Closing date: 4pm on 25 July 2025
Interviews are planned for 6 & 7 August 2025
Wave processes your data in line with data protection laws. You can find out more by accessing our Recruitment Privacy Notice.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Utilities
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