The role of Digital Marketing Executive involves managing and optimising digital marketing campaigns to enhance the online presence and drive growth within the industrial and manufacturing sector. This position is based in Manchester and offers a great opportunity to work on impactful projects, and potential to grow on an international scale.
The employer is a well-established organisation within the industrial and manufacturing sector, recognised for its innovative approach to business-to-business e-commerce. Operating as a medium-sized company, they are committed to delivering quality and efficiency in everything they do, fostering a professional and collaborative work environment.
Responsibilities
* Develop and implement digital marketing strategies tailored to B2B e-commerce objectives.
* Manage online advertising campaigns, including PPC, display ads, and social media ads.
* Optimise the company's website for SEO to improve search engine rankings and web traffic.
* Analyse marketing performance metrics and report on the effectiveness of campaigns.
* Oversee email marketing initiatives to engage existing clients and attract new prospects.
* Collaborate with internal teams to align marketing efforts with overall business goals.
* Conduct market research to identify trends and opportunities within the industrial and manufacturing sector.
* Manage relationships with external agencies and vendors to ensure quality delivery of services.
Qualifications
* 4+ years experience in digital marketing.
* Comfortable working in a B2B setting (Transferable B2C experience will be considered).
* Experience working in an e-commerce focused role is ideal, but not essential.
* Strong knowledge of SEO, PPC, and email marketing strategies.
* Proficiency in using analytics tools to measure campaign performance.
* Capable of working in a fast‑paced environment.
* Excellent communication and organisational skills.
* A proactive mindset with the ability to work both independently and as part of a team.
Job Offer
* Competitive salary from £40,000 – £45,000 (experience dependent).
* Hybrid working model – 4 days in the office, 1 day remote.
* Permanent position offering stability and growth opportunities.
* Chance to work in a professional and supportive environment in Manchester.
* Opportunities to collaborate with a team focused on innovation in the industrial and manufacturing sector.
Comfortable in a mainly office based role, this role will be 4 days on‑site, 1 day from home.
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