JD Sports- Head Office, Warwick House, Bury, Bury, United Kingdom
Job Description
Posted Wednesday 11 March 2026 at 01:00 | Expires Saturday 11 April 2026 at 23:59
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.
We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
Role Overview
The Marketing Effectiveness Lead will drive JD’s understanding of marketing performance across both digital and above-the-line media channels. This role will take ownership of core effectiveness workstreams, shape strategic recommendations, and guide investment decisions using data-driven insights, forecasting, and scenario planning. The Lead will partner closely with marketing, digital, media, and insight teams across UK and EU markets to continually optimise effectiveness and return on investment, while coaching analysts and elevating the overall standard of insight delivery.
Key Responsibilities
Marketing Performance & Strategic Guidance
* Oversee, elevate and quality-assure the evaluation of marketing and media performance across digital channels (e.g. paid social, search, programmatic, display, affiliates) and offline platforms (e.g. TV, OOH, audio).
* Translate measurement and modelling outputs into clear, business-ready recommendations that advise on channel mix, budget allocation, and media strategy.
* Champion an understanding of how digital and offline channels interact and contribute across the full funnel to brand preference and commercial returns.
* Act as the primary delegate for the Head of Marketing Effectiveness in UK/EU performance discussions.
* Lead planning-cycle analysis by running scenario models that simulate different media investment strategies, incorporating channel-level performance drivers.
* Work in partnership with marketing and commercial finance teams to assess the commercial and brand impact of multi-channel campaign plans.
* Guide analysts on model interpretation and ensure outputs are integrated into planning recommendations.
Marketing Measurement Best Practice
* Line management of two Analysts, ensuring they are supported with clear priorities, coaching, feedback, and development opportunities.
* Partner with specialist media teams, external agencies, and media owners to define and refine measurement frameworks across digital platforms and offline media channels.
* Support analysts to develop and integrate creative effectiveness testing insights and to connect these into holistic view of campaign performance.
* Ensure insights from MMM, attribution studies, and in-channel performance data are connected and aligned into a coherent view of effectiveness.
* Own the continuous improvement agenda for measurement processes across UK/EU markets.
Cross-Functional Collaboration & Influence
* Work closely with insight colleagues, including Loyalty, Customer Analytics, Research, and Brand Tracking teams, to connect performance data with customer and brand insight.
* Lead alignment initiatives with media planning and performance marketing teams to embed measurement learnings into campaign development.
* Partner with media owners to review effectiveness scorecards.
* Deputise for the Global Head of Marketing Effectiveness in senior stakeholder meetings when required.
Presentation & Communication
* Create and deliver compelling presentations, reports, and dashboards that make complex data accessible to a broad audience.
* Influence, challenge, and steer senior stakeholders through clear “so what” narratives that link marketing performance to ROI, revenue growth, and brand equity.
* Represent Marketing Effectiveness within cross-functional meetings, workshops, and planning sessions.
* Coach analysts in turning data into commercial storytelling.
Wider Responsibilities
* Act as a day-to-day leader for effectiveness analysts, providing direction, feedback, and quality checks.
* Lead the integration and adoption of marketing effectiveness insights into ongoing planning processes and measurement frameworks across JD.
* Bring a digital-first perspective to media and channel planning discussions, ensuring effectiveness principles are applied throughout the campaign cycle.
* Participate actively in weekly Insight & Planning team meetings, presenting updates on modelling outcomes, campaign evaluation, and strategic insights.
Skills & Experience Required
* Demonstrable experience in marketing or media effectiveness, strategic planning, or a related role (client or agency).
* Strong working knowledge of paid & organic media channels and their measurement approaches.
* Familiarity interpreting marketing mix modelling (MMM) and attribution model outputs, and experience using these to guide investment decisions.
* Understanding and experience of social listening and measurement tools would be beneficial.
* Excellent analytical and problem-solving skills, with experience working with large datasets.
* Confidence in using Excel and BI tools such as Power BI or Tableau for analysis and visualisation.
* Strong communication skills with the ability to distil complex data into clear, actionable insights.
* A collaborative mindset and experience influencing cross-functional partners in digital, media, and finance.
* A proactive approach to learning and staying informed about the evolving marketing, media & measurement landscape.
* Experience guiding more junior colleagues or acting as a subject-matter lead within a team.
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
JD Sports- Head Office, Warwick House, Bury, Bury, United Kingdom
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