To support the firm on a wide range of business development and marketing activities to include: Production of relevant and targeted collateral, Advertising, Newsletters, Client feedback mechanisms, PR, Sponsorship, Brand, Design, Events, Probono, Networking and On-line (both internal and external); managing and driving forward firm wide profile building initiatives.
Responsibilities
* Maximising opportunities to grow the firm’s revenues from existing and prospective clients
* Raising the firm’s profile and position within the local markets in which we are located
* Leveraging and coordinating outside influencers
* Structured approach to targeting new business generation, profile raising and marketing campaigns
* Working closely with the management committee, to develop robust plans
* Managing the implementation of the firms plans and budgets, regularly monitoring and reporting on progress
* Drafting, reviewing and updating materials and entries in local media and legal supplements
* Writing, editing and producing marketing communications including presentations, brochures, newsletters and web copy
* Managing events
* Planning and managing strategic advertising opportunities
* Budget management
* Working with fee earners to develop individual objectives and targeting plans and working closely with them to ensure successful pursuit of the plans
Marketing Campaigns and Profile Raising
* Creating and implementing integrated campaigns across our sectors to help raise our profile and awareness amongst our key target audience and generate opportunities to meet potential clients.
* Working to develop and oversee the implementation of an effective profile raising plan for the Firm, including Awards and Sponsorship opportunities
* Assisting fee earners to profile their personal PR plans
Internal communication and knowledge sharing
Working to ensure that there is an efficient framework for internal reporting and transparency of information/communication the Firms activities and successes.
The Candidate
* Excellent interpersonal and (internal and external) client-facing skills
* Strong influencing and persuasion skills
* Able to think broadly and demonstrate a high level of initiative
* Highly motivated and enthusiastic self-starter with a can-do attitude
* Commercial and strategic in outlook
* Pragmatic, robust, diplomatic and resourceful, with the ability to adapt quickly to different situations and personalities
* A team player, but able to act autonomously with minimal guidance
Skills and Experience
* Excellent understanding of marketing and business development processes
* Strong previous experience of working in a business development /Marketing focused role, preferably in a law firm or other professional services firm
* An understanding of the legal market
* Strong written and verbal communication skills with an excellent eye for detail
Marketing qualification, such as the CIM or equivalent
The position is full time, predominantly from Gravesend but will be required to work from the other offices regularly therefore a driving licence and own car is essential.
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