Join to apply for the Senior Brand Manager, Surface & Laundry role at Reckitt
Join to apply for the Senior Brand Manager, Surface & Laundry role at Reckitt
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Essential Home
With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.
With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.
Marketing
Marketing is at the heart of Essential Home. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.
About The Role
As part of the Marketing team, you will support the team at the front line of strategic execution and at the centre of product delivery within a FTSE10 Company. And our dynamic, ownership-driven culture will bring the very best out of you, every day. As a SBM, you are focused on driving growth in your market by leading the execution of the brand marketing Plans for a category in line with country commercial strategy as set by the Area.
Your responsibilities
* Responsible for the achievement of financial and market share targets for a brand or category in the market.
* Responsible for marketing for two brands in the market with responsibility for activation excellence of central Powerbrand plans.
* Works across functions including Area, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
* Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
* Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
* Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
* Supports the Sales team in creating customer presentations and meeting customer requirements.
* Responsible for Brand management of Local Brands in the Market portfolio and development Brand Plans, product initiatives and Communication Plans.
* Coaching and development of the Team.
The experience we're looking for
* Min. 5 years’ experience in brand marketing
* Developed brand strategy, product and communication innovation
* Job Title Senior Brand Manager
* Reports to: Marketing Director
* Location: Slough, Berkshire
* Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels
* Proven leadership skills and experience
* Excellent analytical skills
* Very strong verbal/written communication skills
* Bachelor's degree, an MBA a plus but not required
* Fluency in English
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Consumer Goods Rental
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