About The Role
The Marketing Executive will support the delivery of best-in-class marketing strategies for a portfolio of luxury fragrance brands across the UK & Ireland. Working closely with the Marketing Manager, this role will execute locally adapted global marketing programmes, ensuring excellence in brand representation, retail activation, and consumer engagement.
This is a highly collaborative and dynamic role, requiring strong attention to detail, creativity, commercial awareness, and a passion for luxury brands.
Key Responsibilities And Accountabilities
Success will be measured on the achievement of annual wholesale and retail sales for each brand, with key metrics for NPD rankings, A&P budget management, profitability and specific programs relating to the successful implementation of strategic brand marketing plans.
Retail & Brand Activations
* Support the Marketing Manager in the development and execution of 360 marketing campaigns for the UK & Ireland.
* Collaborate with external creative agencies to deliver promotional sites and window displays in line with global brand guidelines, ensuring high-quality execution within budget.
* Partner closely with Sales and Education Managers to ensure all marketing initiatives and activations are clearly communicated and effectively implemented across retail teams.
* Partner with boutique managers and manage boutique marketing calendar to ensure local partnerships are brand-aligned and executed in accordance with brand guidelines.
PR & Communications
* Assist the PR & Communications Manager with the planning, coordination, execution and reporting of KOL and customer events, particularly during key retail periods and new product launches.
Marketing Reporting
* Monitor and evaluate the performance of local campaigns, events, and activations, providing clear reporting and insights to measure effectiveness and inform future strategies.
Retailers & Partnerships
* Collaborate with retail partners to plan and execute in-store activations, including developing proposals and securing approvals.
* Support the creation of retailer strategy presentations.
* Work cross-functionally with internal teams (Education, Communications, Commercial) to enhance collaboration and visibility of marketing initiatives.
* Align with global marketing teams on local strategy, ensuring consistency with key launch priorities.
Admin
* Maintain accurate budget trackers for PR and Marketing, ensuring spend aligns with forecasts.
* Coordinate timely payment of external suppliers.
* Ensure all presentations and materials are shared cross-functionally in line with global deadlines.
PERSON SPECIFICATION
Knowledge and Skills
* Core understanding of the relationship between Sales and Marketing within a retail, brand or trade marketing role.
* Must have some knowledge of high-end UK department store trade, ideally in beauty.
* Proficiency in MS Office programs: Word, Excel, PowerPoint, Outlook.
* Ability to speak French would be advantageous.
Key Competencies
* Proactive, assertive and autonomous with an enthusiastic, positive outlook, e.g., willingness to accept new responsibilities in a growing market.
* Strong verbal and written communicator with great presentation skills.
* Good balance between analytical thinking and creative flair.
* Good attention to detail.
* Highly organised team player, flexible and able to handle multiple activities, establish priorities, meet deadlines and work efficiently and effectively.
* Ability to build relationships to support team members and collaborate with others to achieve goals.
* Ability to empathise with customers and have a high standard of etiquette befitting a luxury business.
* Dynamic, confident and assertive with ability to work with people at all levels.
Qualifications & Education
* Bachelor’s degree (or equivalent) in Marketing, Business, Communications, or a related discipline.
* A postgraduate qualification or professional certification in Marketing (e.g., CIM or equivalent) is advantageous.
* Demonstrated ongoing professional development or interest in luxury, beauty, or fragrance sectors preferred.
This role reports directly to the Marketing Manager.
This role is London Office based (EC1) at least three days per week with flexibility to work from home - one to two days per week. Role includes travel across the UK and Ireland.
We are an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.
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