Description
JOB TITLE: Assistant Social Media Manager
SALARY: £39,800 - £44,250
LOCATION: Edinburgh, Leeds, Halifax, Bristol or Birmingham
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites
We’relooking for an Assistant Social Media Manager to join our future-focused Group Corporate Affairs (GCA) Social Media team.It’sa great timeto join us! Over the past year,we’veadded TikTok and YouTube to our channel mix.We’realso adapting our strategy to focus more on search-led content and the ways people find brands, learn, and engage online.
You’llbe joining an expert team of analysts, strategists, and content creators - andyou’llplay a pivotal role in organising, planning, and enablingbest-in-classsocial content that reflects real-time insights, cultural moments, and long-term strategic priorities. Our ideal candidate is highly organised, imaginative, inquisitive, and confident operating in afast pacedenvironment. An interest in SEO, search behaviours, and the use of AI tools is essential, along with a passion for content systems, planning, and social-first storytelling.
Key Responsibilities
Own the content calendar: Lead andmaintainthe central social media calendar across all GCA channels (LinkedIn, Instagram, TikTok, YouTube, and emerging spaces), ensuring alignment to strategy, priorities, and opportunities.
Enable planning for the future:Collaborate with strategists and analysts to turn insights into actionable plans.Identifymoments, topics, and trends to respond to, helping the team stay ahead.
Channel coordination:Ensure planned activity across platforms is coherent, well-timed, and meets audience needs across differing business areas and themes.
Shoot organisation:Lead thelogistics, scheduling, and operational delivery of content shoots-including briefs, suppliers, talent, creators, and locations.
Search-ledcontent development:Support the team with SEO-driven planning, including keyword-informed briefs, optimisation recommendations, and insight gathering.
AI-enabledworkflows:Apply AI tools (including Copilot) to streamline workflows, enhance planning, improve briefing, and support content production.
Creator management support: Help organise and coordinate work with our internal creator collective, ensuring they have briefs, materials, and timelinesrequiredfor high-quality delivery.
Quality control & consistency:Maintainoversight of content outputs, ensuring we meet our cadence goals across channels as well asmaintainingthe balance of themes and formats.
Reactive planning:Help coordinate rapid responses to cultural moments, breaking insights, and reputation opportunities, working closely with the wider Corporate Affairs team.
WhatYou’llBe Doing
1. Run the day-to-day planning rhythm for the social team, ensuring clarity on priorities and deliverables.
2. Lead weeklyand monthlycontent planning sessions, sharing insights, upcoming moments, and opportunities.
3. Maintain a meticulously organised content pipeline and ensure smooth coordination between creators, planners, and data specialists.
4. You'llsupport us in the pre-production for our varied content shoots - fromlogisticsto schedules, shot lists, talent coordination, and approvals.
5. Keep detailed track of assets, timelines, and publishing windows across multiple platforms.
6. Monitor cultural, industry, and platform trends, ensuring the team is ready to act on moments with high reputational value.
7. Support the integration of search behaviours into content planning, especially for YouTube and TikTok.
8. Help optimise content ideas, copy, and formats for discoverability.
9. Use intelligent solutions to streamline content processes, briefs, and planning.
10. Champion experimentation and smarter ways of working across the team.
Whatwe’relooking for
11. Experience working in social media, digital content, or editorial planning - ideally within a large or complex organisation.
12. Strong organisational skills, with experience handling content calendars, workflows, or production schedules.
13. A strong interest in search-led content, SEO behaviours, and how people discover brand information online.
14. Familiarity with platforms including TikTok, YouTube, Instagram, and LinkedIn - and what great content looks like on each.
15. Experience organising content shoots, working with creators, or supporting production teams.
16. AIliteracy, especiallyin usingtools to improve planning, briefs, and outputs.
17. Creative, curious, and insight-driven, with an eye for content opportunities.
18. Strong communicationskills.
19. Experience with corporate brands, reputation management, or purpose-led content is desirable but not essential.
About working for us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities andwe’recommittedto creating an environment in which everyone can thrive,learnand develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Workingwith Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility with office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionatenumber of applicants who meet theminimumcriteria for the role, with a disability, long-termhealthor neurodivergent conditionthrough the Disability Confident Scheme.We provide reasonable adjustments throughout the recruitment process to reduce or removebarriers. Just let us know what you need.
We also offer a wide-ranging benefits package:
20. A generous pension contribution of up to 15%
21. An annual performance-related bonus
22. Share schemes including free shares
23. Benefits you can adapt to your lifestyle, such as discounted shopping
24. 28 days holiday, with bank holidays on top
25. A range of wellbeing initiatives and generous parental leave policies
Ready to start growing with purpose? Apply today
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.