Head of CRO
Location: Covent Garden, London – 3 days a week in the office
Salary: Up to £75,000
The Company
This performance marketing agency and consultancy partners with globally recognised names across entertainment, publishing, e-commerce, B2B, and travel. Their client base includes brands like the Financial Times, The Independent, and Experian. They offer a full-service approach across digital strategy, performance media, experimentation, CRO, and analytics.
The Role
The business is looking for a Head of CRO to lead their experimentation function, taking over from the current lead who is transitioning into a new role. This is a great opportunity for someone to take ownership of CRO delivery across key client accounts, with the scope to begin managing a small team within 3–6 months.
Key Responsibilities
Client Leadership
Act as the lead point of contact for CRO delivery on specific clients
Present strategic recommendations clearly and confidently to senior stakeholders
Prioritise testing plans that deliver measurable commercial impact, even when working with limited retainer time
Team Management & Mentoring
Support and develop a small team of junior CRO execs (line management expected within 3–6 months)
Guide day-to-day delivery, provide direction, and unblock technical or process-related issues
Champion development through training, feedback, and upskilling opportunities
Strategic Planning & Delivery
Own end-to-end CRO strategy from planning to implementation
Analyse performance data to identify impactful testing opportunities
Ensure all CRO delivery aligns with both business objectives and user needs
Internal Leadership
Take full ownership of the CRO function as if it were your own business unit
Drive operational efficiency and improve internal processes
Contribute to a collaborative, proactive and supportive team culture
Experience & Skillset
Must Have:
Proven experience delivering CRO strategy in a commercially focused environment
Comfortable owning the full experimentation lifecycle: planning, testing, optimisation
Strong strategic thinker – able to prioritise the right initiatives that move the needle
Commercially minded – understands client needs and how to deliver within real-world constraints
Quantitative analysis skills – able to uncover insights and draw testing hypotheses from data
Confident storyteller – skilled at communicating test results and strategy through data
Familiar with tools such as Google Analytics, Adobe Analytics, Mixpanel, or similar
Nice to Have:
Exposure to digital product or SaaS environments
Experience in an agency or other client-facing, delivery-focused role