About Us
Vinarchy - Redefining wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.
Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.
Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.
Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The Community Manager plays a key role in enabling One Vinarchy. Reporting to the Content & Publishing Lead this position will be responsible for building, nurturing and engaging Vinarchy’s digital communities across social media platforms, managing day-to-day community interactions, strengthening relationships with consumers, and ensuring brands show up consistently and meaningfully in online conversations.
Key Responsibilities
* Manage daily community interactions across social platforms (e.g., Meta, TikTok, YouTube), responding to comments, messages, tags and mentions with a consistent, brand-aligned tone of voice.
* Escalate sensitive or high-risk comments through appropriate internal pathways and uphold community guidelines across platforms.
* Implement engagement tactics that strengthen community loyalty and increase positive sentiment.
* Track and report on community sentiment, emerging conversation trends, brand mentions and relevant social topics; identify opportunities for proactive engagement or real-time moments.
* Provide community insights to the Content & Social Lead to inform content planning and optimisation.
* Assist with publishing and scheduling social content in line with content calendars; adapt copy/content for platform nuances where required.
* Support influencer and creator engagement by engaging with posts featuring Vinarchy brands and helping maintain relationships through timely, thoughtful interaction.
* Respond to product queries/FAQs and customer care enquiries in line with guidelines and escalation processes; compile regular community insights and recommend improvements to engagement strategy.
Your Experience / Capability
* Experience managing online communities, social media channels or customer engagement within a brand, agency or FMCG environment.
* Strong understanding of social media behaviour, platform features and community norms.
* Strong written communication and copywriting skills tailored for digital interactions.
* Understanding of digital analytics and social media performance metrics.
* Experience with social scheduling tools; experience with CRM/social care tools advantageous.
* Ability to use scheduling tools, social management platforms and basic content creation tools (e.g., Canva).
* Experience with influencer/creator ecosystems beneficial.
* Degree in Marketing, Communications, Digital Media, PR, or equivalent experience.
Behaviours
* Ability to operate effectively in a changing environment
* Strong collaboration and communication skills
* Detail-focused, proactive and eager to learn
* Alignment to Vinarchy values and ways of working
* Positive, proactive and passionate about social media and digital communities; strong conflict-resolution skills; self-motivated with high attention to detail.
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Our Company Values
* Grow Together
* Integrity In Every Drop
* Own Our Impact
* Simplify To Amplify