Flagship & Community Store Manager – Soho & Dray Walk, East London
As the Flagship & Community Store Manager at Peachy Den, you are the heartbeat of our physical retail operation, leading the teams across two locations; our forthcoming flagship in Soho and our community store in Dray Walk, East London.
You will deliver exceptional customer experiences, uphold both spaces as inspiring, well-run environments, and ensure consistency in brand standards across locations. Reporting to the Head of Operations & Commercial Strategy, you will oversee all aspects of each store’s performance, team development, daily operations, and in-store activations.
Responsibilities:
Sales & Performance
* Take full ownership of the stores’ sales results, ensuring targets are consistently met and exceeded.
* Lead the team to deliver measurable results, fostering a culture of accountability and performance.
* Monitor KPI trends and identify opportunities to maximise revenue
* Analyse store performance, share insights with HQ, and implement improvements to drive both short-term results and long-term growth.
Leadership & Team Management
* Lead, motivate, and develop retail teams across both locations to support sales and service excellence.
* Directly line-manage two Store Leads, supporting their development, performance, and leadership of their teams.
* Conduct 1:1s, coaching, and performance reviews, monitoring staff contribution to sales and KPI targets.
* Oversee recruitment, onboarding, and ongoing training of Sales Assistants and Keyholders.
* Foster a positive, inclusive, values-led culture that drives engagement and results.
Operations & Administration
* Ensure daily operational procedures are completed efficiently to support smooth trading.
* Oversee till reconciliation, cash handling, and reporting to maintain accuracy and support KPI tracking.
* Manage scheduling and labour allocation in line with expected footfall and sales targets.
* Maintain Health & Safety and security protocols, ensuring uninterrupted trading and staff safety.
Stock Management & Visual Merchandising
* Maintain brand-standard merchandising to support sales and enhance the customer experience.
* Oversee stock levels, restocking, and faulty stock procedures to ensure product availability and minimise loss.
* Conduct regular stock checks and maintain organised stockrooms to support smooth operations and maximise sales.
Customer Service & Brand Experience
* Lead by example on the shop floor, delivering exceptional service that drives loyalty and conversion.
* Gather customer insights and share with HQ to inform product, merchandising, and sales strategies.
* Champion the Peachy Den ethos in every interaction, enhancing both customer experience and sales potential.
Events, Activations & Reporting
* Partner with HQ to plan in-store events and activations that drive footfall and revenue.
* Provide feedback on event performance and in-store trends, implementing actionable improvements.
* Prepare weekly summaries of store performance, including key insights on staff, customers, and sales trends.
Requirements:
* 3+ years’ experience in retail management, ideally in a premium, fashion, or multi-site environment
* Proven track record of driving sales performance and achieving commercial targets
* Strong leadership skills with experience managing, coaching, and developing teams
* Excellent communication skills and confidence managing cross-location handovers
* Highly organised, with the ability to prioritise across two stores and manage shifting demands
* Strong understanding of store operations, including cash handling, rotas, H&S, and security procedures
* Experience in visual merchandising and maintaining brand presentation standards
* Comfortable analysing retail KPIs (footfall, conversion, ATV, UPT) and turning insights into action
* Confident handling customer escalations and delivering premium-level service
* Proactive problem solver with a hands-on, can-do attitude
* Reliable and punctual, with strong time management and attention to detail
* Flexibility to work weekends, evenings, and events as required
* Ability to build strong relationships with HQ teams, customers, and the wider community
* Strong understanding of Peachy Den’s brand principles, tone of voice, and community-led ethos, with the ability to embody and champion these in-store
* Desirable: Experience managing or working during new store openings, including launch planning and operational setup
Benefits:
* 20 days annual holiday plus bank holidays, for a total of 28 days off per year. (If you work a bank holiday, you’ll receive an alternative day off.)
* Flexible rolling schedule: Enjoy a balanced rota with predictable time off, including at least one full weekend off every month, while still covering key trading periods.
* Generous clothing allowance
* 45% staff discount
* Auto-enrolment pension scheme
How to apply? Send your CV and a cover letter to careers@peachyden.co.uk