Job Title: Marketing Manage
About BookTrust
BookTrust is the UK’s largest children’s reading charity. Each year we reach over 1.3 million children and families across England, Wales and Northern Ireland, delivering evidence-informed programmes that make a measurable difference to children’s reading behaviours.
Our work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. Children who read regularly are happier and healthier, they form stronger bonds, they are more creative and enjoy more success in life.
BookTrust’s most recent strategy, "Reading for a brighter future", sets out our mission - to get children from low-income households and vulnerable family backgrounds reading regularly and by choice. What we do has never mattered more; or been more needed.
We deliver our mission through evidence-based interventions, with a strong focus on children in the early years and their families. Our carefully selected books and well-researched programmes are delivered by a network of over 30,000 local partners, bringing the magic of reading to children in every community in England, Wales and Northern Ireland. We work with every local authority across England and Wales, as well as health visitors, schools, libraries, social workers and early years workers. We also have an excellent and increasingly diverse community of children’s authors and illustrators and committed and expert support from publishers.
Everyone at BookTrust is committed to our mission, and are passionate about the real difference that shared reading from the earliest days can make. We are a genuinely family/life-friendly organisation, offering a caring workplace with supportive and expert colleagues.
Job summary
We’re looking for a Marketing Manager to join our team to create, deliver and analyse integrated marketing plans that utilise the full marketing mix to extend the reach and maximize the sales of BookTrust’s traded reading programmes to schools.
In this role, you’ll be responsible for using data and insight to develop and deliver marketing activity to support a wide range of BookTrust campaigns, events and initiatives to meet our ambitious targets. You’ll establish an ongoing evaluation process and utilise sector and customer insight to continually improve our marketing.
Experience of working across multiple campaigns in an agile way and prioritising your workload effectively is essential.
The ideal candidate will have a breadth of marketing skills and experience and a proactive and collaborative approach to working with colleagues across the charity to deliver marketing campaigns and activity to a consistently high standard.
The successful candidate must have at least three years of marketing experience, have previously worked in a B2B, traded and/or commercial marketing role at a similar level including people management experience.
Full details about the role and candidate requirements can be found in the attached Job Description.
Application deadline: 23:59 on Friday 20 February 2026.
We may choose to close applications early if we have received sufficient numbers of quality applications, so please don’t wait until the closing date to apply.
How to apply: Please apply via our vacancies website along with your CV and covering letter explaining why you think you are the right candidate for this role and highlighting any experience that may support your application. Your covering letter should not be longer than 700 words.
Shortlisting and interview schedule:
• Shortlisting will take place w/c 24 February.
• First interviews will take place on Wednesday 4 March and Monday 9 March.
Please note: As part of the selection process, shortlisted candidates may be invited to attend a second interview to further assess suitability for the role.