Job Description
Job Description
Are you interested in enabling the transformation of the LEGO Insiders membership campaigns across all branded and non-branded channels?
If so, seize the opportunity to join The LEGO Group as our Senior Specialist, Membership Campaign Planning!
NB This is a 12-month parental cover role. Please note that relocation assistance is not available for this position, and the recruitment process may face delays due to the holiday season.
Core Responsibilities
Bring your passion for Membership & Personalisation to build direct and long-lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!
1. Facilitate the comprehensive planning and execution of LEGO Insiders membership campaigns across branded channels and retail partners.
2. Assist in developing and delivering centrally driven 'core' campaigns to boost membership acquisition and activation.
3. Plan and develop target audiences for campaigns, aligning with strategic member segments and CRM strategies.
4. Set and track success measures for campaigns, providing progress reports.
5. Collaborate with internal and external teams to ensure effective campaign delivery and performance.
6. Co-ordinate campaign timelines and key events and manage communication b...