Marketing Executive – Creative & Customer Communication
s
Location:
Glasgow (with travel to depots if required)
Reports To:
eCommerce & Marketing Director
Purpose of the Role
To deliver creative, consistent, and engaging marketing content that supports
wholesale depots, retail symbol groups, and digital channels.
The Marketing Executive is responsible for customer communications, creative
direction, and social media activity, ensuring all marketing output aligns with brand
guidelines and commercial objectives.
Key Responsibilities
Creative Direction & Design Oversight
* Develop creative themes, straplines, and campaign messaging for trade
brochures, seasonal events, and supplier takeovers.
* Brief and manage external printers/design partners on layouts, POS pages,
and promotional artwork.
* Produce light in-house creative assets as required (digital flyers, banners,
trade booklets, social content).
* Maintain brand consistency across all materials and ensure regional
variations (Scotland / London) are aligned.
Digital & Social Media
* Manage and grow social media channels (LinkedIn, Facebook, Instagram,
TikTok).
* Plan and execute seasonal social campaigns and giveaways to drive
engagement.
* Create and distribute weekly WhatsApp newsletters and trade updates to
customers.
* Provide symbol group retailers (Day-Today and usave) with social media
packs and seasonal assets.
Campaign Support & Collaboration
* Work closely with the Marketing Activation Executive to translate campaign
briefs into creative messaging.
* Coordinate with the Retail Team to deliver symbol group POS, dealbooks, and
in-store activation packs.
* Support depot and digital campaigns with creative direction and visual
content.
* Liaise with printers and internal teams to ensure timely approvals and print
delivery.
Reporting & Administration
* Monitor social and digital engagement; prepare monthly activity and insight
reports.
* Maintain internal image libraries and ensure the Unitas Picture Portal is up to
date.
Skills & Experience
* 2–4 years' experience in marketing, design, or campaign coordination (FMCG/ wholesale / retail preferred).
* Working knowledge of Adobe Creative Suite or Canva Pro.
* Excellent copywriting and visual communication skills.
* Strong organisational ability with attention to detail.
* Confident communicator, able to brief suppliers and external partners effectively.
Key Relationships
* Internal: eCommerce & Marketing Director, Marketing Activation Executive,
Trading Team, Retail Assistant, Depot Managers.
* External: Printers/design agency (Hill & Hay), suppliers, media partners.
KPIs / Success Measures
* On-time delivery of brochures, comms, and social schedules.
* Growth in social engagement and customer reach.
* Positive supplier and depot feedback on creative quality.
* Adherence to campaign calendar deadlines.