Overview
This is a newly created, strategic role in a new BD and client focused specialist function within the Marketing team. It will suit someone already working in marketing or BD in a law firm that wants to be part of, and put their stamp on, a growing area. The role is designed for a dynamic business/ client development professional who will take the lead in scoping and writing compelling proposals and tailored propositions to support new business initiatives, actively contributing to the firm’s growth. The successful candidate will have a track record of winning new work in a law firm and will focus on optimising and managing the firm’s legal directory submissions, ensuring that the firm’s expertise and distinctive qualities are effectively communicated and recognised by key industry benchmarks. It is important the candidate already understands directories best practice. The successful candidate will combine a sharp eye for detail with creative thinking, collaborating closely with partners, practice areas and marketing colleagues, to elevate the firm’s profile and support new business opportunities.
Responsibilities
* Proposal and capability statement development: Scope, draft and produce high‑quality, bespoke proposals and capability statements for strategic growth areas, in collaboration with fee‑earning teams, that respond to client need (both new and existing clients) and present the firm’s capabilities in a compelling way that wins new work, develops market expansion or client growth/development opportunities.
* Content management: Maintain and update a central repository of content and case studies, ensuring timely refreshes and quick access to relevant firm materials. Maximise this resource across others involved in delivering promotional materials for the firm, to ensure appropriate content is leveraged for best effect to win new work.
* Legal directory submissions: Use market and competitor insight to inform strategies that ensure the firm continuously delivers better submissions that increase our chances of gaining appropriate recognition and position us against relevant competitors. Take ownership of the end‑to‑end process for submissions across the firm, working with colleagues where submissions are resourced within legal teams and providing more hands‑on support where submissions are centrally supported. This includes conducting research, project‑managing timelines, gathering and synthesising input from partners and fee earners, drafting persuasive content, and ensuring accuracy and consistency in all materials.
* Benchmarking and analysis: Analyse markets, competitors and the legal landscape generally, focusing on high‑growth and strategic areas of development for the firm, to identify service, market and client opportunities. Use this insight to support focus areas to grow.
* Track and provide added value insight on business development outcomes and market insight for the firm to increase conversion rate / win new market share.
* Work collaboratively with other BD professionals to support the evolution of the BD function at HCR, including, for example, providing support on prospect data and pitching.
* Project management: Proven ability to manage complex, deadline‑driven projects from inception to completion, including coordinating inputs from multiple stakeholders, planning timelines, and ensuring timely delivery.
Qualifications
* Exceptional writing and editing skills: Demonstrated excellence in drafting and editing persuasive, accurate, and engaging content, particularly for legal directory submissions, proposals, and capability statements.
* Attention to detail: Strong focus on accuracy, consistency, and quality control in all written materials and data produced.
* Analytical and research skills: Ability to research and analyse competitor activity, industry benchmarks, and best practices to inform and refine the firm’s approach to submissions and proposals.
* Relationship building and collaboration: Experience of working closely with diverse groups, including partners, fee earners, and wider business development professionals, to gather information and ensure shared goals.
* Organisational skills to maintain and update a central repository of content and case studies, ensuring information is current and readily accessible.
* Business development: Understanding of how legal directory submissions and tailored proposals contribute to the wider business development strategy and the growth of the firm.
* Creative and strategic thinking: Ability to develop compelling narratives and tailored messaging that highlight the firm’s distinctive capabilities and meet client needs.
* Experience in Legal/Professional Services: Prior experience within a law firm or professional services environment, particularly in business development, marketing, or bid management roles. Experience in marketing legal services within high‑growth sectors is preferred.
* Data insight and reporting: Skills in tracking, analysing, and providing insights on business development outcomes to support ongoing improvement and strategic decision‑making.
About HCR
HCR suits people who love a challenge and want to work in an environment where careers thrive on the back of hard work and personal merit. Our people enjoy feeling part of something bigger than themselves, and whilst our clients drive our development, it is our people who bring their energy, enthusiasm, and entrepreneurial mindsets together to solve problems and help our clients succeed.
Our culture is built on the mantra of “Passion for People,” which lives and breathes every day throughout the firm. We give you responsibility early, the mandate to make things happen and we back your good ideas. The warm, energetic environment supports community, teamwork and a drive to celebrate a good outcome.
HCR is an equal‑opportunity employer. We celebrate diversity and are an armed forces‑friendly organisation. We want to attract a diverse and ambitious workforce that reflects all backgrounds and skills to create a workplace that is supportive and inclusive, recognises and nurtures talent, and which works together to achieve the best outcome for our clients.
Recruitment Notice
We encourage you to apply if you are interested. The HCR Resourcing Team is responsible for recruitment across the firm and, where possible, will use direct hiring methods. We work with a Preferred Supplier List and release vacancies to agencies that we deem most appropriate. Speculative CVs sent to any employee or partner will not be considered and no fees will apply. We reserve the right to pursue candidates without query of ownership.
Benefits
* 28 days annual leave (plus public holidays)
* Bonus scheme
* Life Assurance
* Scottish Widows Pension Scheme
* Healthcare cash‑plan
* One‑third gym membership contribution
* Electric vehicle scheme
* Happy People / Perks at Work benefits portal
* Cycle to Work scheme
* Flu vaccinations
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