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We are seeking a dynamic and innovative TikTok Creative Strategist to join our marketing team. The ideal candidate will possess a deep understanding of the TikTok platform, a flair for creativity, and a strategic mindset to develop engaging and impactful campaigns. This role is pivotal in driving brand presence and engagement on TikTok through compelling content and strategic initiatives.
Position Overview
We are seeking a dynamic and innovative TikTok Creative Strategist to join our marketing team. The ideal candidate will possess a deep understanding of the TikTok platform, a flair for creativity, and a strategic mindset to develop engaging and impactful campaigns. This role is pivotal in driving brand presence and engagement on TikTok through compelling content and strategic initiatives.
Key Responsibilities
* Campaign Development: Design and execute creative TikTok campaigns that align with brand objectives and resonate with the target audience.
* Content Strategy: Develop content strategies that leverage TikTok’s unique features, trends, and user behaviour to maximise reach and engagement.
* Trend Analysis: Monitor TikTok trends, challenges, and user-generated content to inform and inspire campaign ideas.
* Collaborations and Partnerships: Identify and collaborate with TikTok influencers and content creators to enhance campaign effectiveness and reach.
* Performance Analysis: Analyse campaign performance using TikTok analytics and other tools to optimise content and strategy.
* Creative Direction: Provide creative direction for video shoots, editing, and production to ensure high-quality, engaging content.
* Brand Alignment: Ensure all content aligns with the brand’s voice, identity, and messaging guidelines.
* Cross-functional Collaboration: Work closely with marketing, design, and social media teams to integrate TikTok strategy with overall marketing efforts.
* Experimentation: Continuously test new ideas, formats, and approaches to stay ahead of platform changes and audience preferences.
Qualifications
* 3+ years of experience in social media marketing, content creation, or a related field with a focus on TikTok.
* Strong creative skills with a proven track record of developing successful and engaging social media content.
* In-depth knowledge of TikTok’s features, trends, and algorithms.
* Ability to interpret data and analytics to inform strategy and improve performance.
* Excellent written and verbal communication skills.
* Strong interpersonal skills with the ability to work effectively in a team environment.
* Ability to quickly adapt to changing trends and platform updates.
* Proficiency in video editing tools and software (e.g., Adobe Premiere, Final Cut Pro) is a plus.
Preferred Qualifications
* Experience in a fast-paced, consumer-facing industry such as fashion, beauty, entertainment, or technology.
* Experience in managing influencer partnerships and collaborations.
* Strong organisational and project management skills with the ability to manage multiple projects simultaneously.
What we can offer you…
* 25 days annual leave (+ bank holidays)
* Birthday day off
* Hybrid working environment
* Monthly well-being activities
* Access to professional support and mentoring
* Bonus scheme for all employees, paid out twice a year
* Pension contribution
* Discounts across some great brands!
Salary: £26k-£28k, depending on experience
Working Model: Hybrid, Cheltenham-based
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Marketing Services
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