This is acareer-defining leadership opportunitywithin a founder-led British luxury fashion house.
We are seeking a commercially formidable yet creatively instinctive Senior Marketing & E-commerce Manager to oversee all marketing functions both on and offline, build brand awareness, elevate brand storytelling and take full ownership of global online performance.
Reporting directly to the Founder & CEO, you will hold end-to-end accountability for e-commerce revenue and digital marketing strategy, while acting as a true custodian of the brand’s creative integrity — ensuring every touchpoint reflects the exclusivity, craftsmanship and refinement synonymous withLalage Beaumont.
This role is designed for a leader who sees commercial growth and creative excellence not as opposing forces, but as mutually reinforcing disciplines.
You will thrive here if you are entrepreneurial, brand-first and want to take real ownership of meaningful growth within a luxury fashion environment.
What's in it for you
Competitive salary with performance-based bonus and private healthcare.
Direct strategic partnership with the Founder.
The opportunity to be the architect of the next phase of digital and international expansion for a specialist luxury house, working within a close-knit, high-performance team.
Key Responsibilities
* Working with an experienced external digital consultant, drive profitable online growth, owning the e-commerce P&L and global trading calendar across launches, capsule collections, and seasonal campaigns.
* Elevate on-site merchandising to reflect luxury retail standards.
* Optimise conversion, AOV, and sell-through while safeguarding brand equity.
* Collaborate on stock flow, exclusivity strategies, and limited editions.
* Oversee SEO, paid media, affiliates, organic social media and performance marketing with clear ROI accountability.
* Lead CRM strategy including segmentation, automation, clienteling journeys, and retention initiatives.
* Create effective personalised newsletters with clear call to action.
Brand & Creative Marketing
* Shape and safeguard the brand’s digital expression and storytelling across all channels both online and offline.
* Lead campaigns, product launches and in-store events.
* Ensure cohesive visual and tone of voice identity across shoots, lookbooks, layouts, digital assets, window displays and instore VM.
* Working with external PR, develop influencer, ambassador, and luxury partnership initiatives aligned with brand positioning.
Website & Customer Experience
* Ensure seamless website management and a premium global customer experience.
* Partner with agencies and developers on CRO, UX enhancements, and bespoke luxury features.
* Maintain mobile optimisation and high-end service standards.
Experience & Expertise
* 5–8+ years’ experience in luxury or premium fashion e-commerce and digital marketing.
* Demonstrated success in scaling online revenue within a luxury environment.
* Experience managing performance marketing budgets with measurable ROI.
* Strong understanding of omnichannel luxury retail dynamics.
* Advanced knowledge of paid media platforms (Google, Meta, TikTok).
* Strong analytical capability (GA4, Shopify or equivalent platforms).
* Proven CRM, retention and clienteling expertise.
* SEO and content strategy experience within a premium context.
Personal Attributes
* Highly entrepreneurial with a strong sense of ownership.
* Commercially astute with refined brand judgement.
* Detail-oriented with exceptional aesthetic sensitivity.
* Confident operating in a founder-led, fast-moving environment.
* Strategic thinker with hands-on execution capability.
* Clear communicator with natural leadership presence.
Success Measures
* Online revenue and margin growth.
* Improvement in conversion rate and AOV.
* Retention and repeat purchase growth.
* CRM revenue contribution.
About Lalage Beaumont
Lalage Beaumont is a British luxury fashion house established over 20 years ago, recognised for timeless design, refined craftsmanship and exceptional client service.
With two London boutiques, an international franchise presence and wholesale partnerships with leading global retailers, the brand is entering its next phase of strategic growth — expanding both digitally and internationally.
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