Overview
Bath College is looking for a creative and driven Digital Marketing Officer with a specialization in copywriting to join our growing Marketing Team.
Job Details
Contract: Permanent, 37 hours per week, 52 weeks per year
Application Deadline: 28 September 2025
Department: MRK - Marketing
Employment Type: Permanent - Full Time
Location: Dual Campus
Reporting To: Matt Basham
Compensation: £27,316 - £30,654 / year
Overview of the Role
Bath College is looking for a creative and driven Digital Marketing Officer with a specialization in copywriting to join our growing Marketing Team. The role involves shaping digital and print content to engage students, employers and the wider community.
Key Responsibilities
* Create engaging, student-focused copy for websites, blogs, news stories, and course guides.
* Optimise web content for SEO, accessibility and user experience.
* Contribute to digital recruitment campaigns across websites, social platforms and email marketing.
* Adapt writing style for online and offline media, including posters and handbooks.
* Keep up to date with SEO trends, website performance, and new digital tools.
* Support design and content projects, ensuring everything reflects our tone of voice and brand.
Skills, Knowledge and Experience
* A strong interest in digital marketing and copywriting.
* Proven experience writing for different platforms and adapting tone for varied audiences.
* Some experience using website CMS systems, social media platforms, or email marketing tools.
* An eye for detail, with exceptional proofreading and organisational skills.
* A collaborative, flexible approach — able to manage deadlines and support colleagues effectively.
* Desirable: exposure to keyword research, digital analytics, or campaign reporting.
Benefits
* Generous holiday entitlement of 30 days, plus College closure days and public holidays. Pro rata for part-time roles.
* One Selfie Day per year
* Contributory salary pension scheme (Local Government)
* Continuing Professional Development for all staff
* Laptop Salary Sacrifice Scheme
* Cycle to Work Scheme
* Private Healthcare Scheme
* Refer a friend scheme
* Subsidised cafes at both campuses
* Employee Assistance Programme – confidential counselling and support
* Eye sight test for Display Screen Equipment users
* Flexible working options
Note: This job posting can close as soon as sufficient applications have been received.
#J-18808-Ljbffr