Digital Media Strategist - Job Description Own the day-to-day success of paid media across a portfolio of clients by setting clear strategy, delivering high-quality execution, and driving continuous performance improvement. This role is performance-led by default, combining hands-on campaign management with smart delegation, and using testing, data, and insight to turn client objectives into measurable results. Responsibilities Strategic Leadership: Lead paid media strategy and execution across a portfolio of clients. Translate high-level business goals into actionable digital media plans across search, social, programmatic, and video. Performance & Accountability: Own paid media performance with a focus on outcomes and efficiency. Set clear KPIs and ensure all activity is held accountable against client objectives. Campaign Lifecycle: Balance hands-on delivery with strategic delegation, personally managing high-priority activity while overseeing builds. Quality Assurance: Review and quality-check Executive work to ensure alignment with platform best practices, agency standards, and the specific strategic direction of the account. Insightful Reporting: Provide performance updates that go beyond the "what" to explain the "why." Focus on storytelling within data to provide clients with clear recommendations and actionable next steps grounded in testing learnings. Innovation & Growth: Stay up to date with platform developments and proactively identify opportunities or emerging tools to improve efficiency and maintain a competitive edge for clients. Cross-Team Collaboration: Work within a pod structure, collaborating closely with Client Partnerships and other service teams to deliver integrated solutions. New Business: Support pitch activity with strong, performance-led thinking and innovative media planning. Skills and Experience Agency Expertise: Proven experience planning, building, and optimizing paid media campaigns (Search, Social, Programmatic). Platform Mastery: Advanced knowledge of Google, Meta, LinkedIn, and emerging ad platforms. Strategic Mindset: A clear performance mindset with the ability to make fast, data-driven decisions. Testing Rigor: Experience designing and running creative/audience testing frameworks. Leadership & Delegation: Experience balancing personal output with the management/mentorship of Digital Media Executives. Commercial Acumen: Confident managing budgets and commercial expectations. Communication: Ability to simplify complex data into clear, strategic narratives for clients. Success Looks Like Target Achievement: Paid media activity consistently hits or exceeds performance targets. Operational Excellence: Work is delivered on time and to a high standard across the entire portfolio. Strategic Trust: Clients trust the performance logic behind recommendations, viewing the Strategist as a partner in their business growth. Continuous Learning: A clear "loop" of learning is established through creative testing, leading to measurable improvements in ad effectiveness. Scalable Delivery: Effective delegation to Analysts that allows for account growth without a drop in quality. Innovative Impact: Successful implementation of new tools, betas, or cross-channel tactics that drive incremental gains.