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Head of ecommerce & performance marketing

London
Artisan People Group
Head of ecommerce
Posted: 21 September
Offer description

Head of Ecommerce & Performance Marketing

A leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.

The Role

As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.

Your key responsibilities will include:

* Leading website performance improvements to boost trading results and user experience.
* Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
* Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
* Building and delivering accurate revenue forecasts and managing budgets.
* Creating and overseeing the digital content and promotional calendar.
* Managing CRM strategy, segmentation, and digital customer journeys.
* Developing a robust affiliate programme and expanding key partnerships.
* Directing ecommerce website development, functionality, and integrations.
* Maintaining GDPR, PCI compliance, and security standards across platforms.
* Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
* Managing third-party agencies and fostering effective cross-team collaboration.
* Leading, inspiring, and developing the ecommerce team.

We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.

You’ll bring:

* Solid experience in ecommerce leadership roles
* A deep understanding of digital marketing channels and ROI optimisation
* Strong analytical skills and a data-driven mindset
* An eye for detail and a flair for delivering exceptional customer experiences
* Hands-on experience with web development projects and third-party agency management
* The ability to lead, motivate, and inspire teams with a collaborative approach


Seniority level

* Mid-Senior level


Employment type

* Full-time


Job function

* Marketing and Management


Industries

* Retail Luxury Goods and Jewelry
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