Job Description
Job Title: Senior Paid Media & PPC Manager\n
Location: Manchester\n
Employment Type: Full-Time\n
Brands: Kaiia The Label & Public Desire\n
Reporting to: CEO & Global Head of Marketing and Brand \n
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About Kaiia & Public Desire\n
Kaiia The Label and Public Desire are two of the UK’s fastest-growing fashion brands, loved by Gen Z and Millennial audiences worldwide. With a digital-first mindset and bold approach to brand-building, we don't just respond to trends — we create them.\n
A key driver of our success is TikTok. It's not just a platform for us — it's a core part of our growth engine, community building, and content strategy. From viral product moments to UGC-powered campaigns, TikTok is where our audience lives, shops, and engages. We're now bringing our performance marketing in-house, with TikTok at the heart of our paid media strategy.\n
We’re looking for a Senior Paid Media & PPC Manager who understands how to scale across platforms — with the creative and analytical skillset to unlock the full potential of TikTok, Meta, and Google for fashion e-commerce.\n
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Role Summary\n
As Senior Paid Media & PPC Manager, you’ll take full ownership of our digital advertising strategy across all paid channels. You'll be instrumental in delivering performance campaigns that turn engagement into sales &mda...