Our client, a dance music management company, is seeking a savvySocial Media & Digital Content Strategistto engage audiences with creative content ideas for the company’s dynamic roster of artists.
Key responsibilities will include:
· Generating ideas for content formats, forging viral moments and capitalising on trends.
· Supporting artist managers with their digital and social media rollout plans for tracks, gigs, and the artist’s activities.
· Crafting flexible content calendars that correspond to the artist’s schedule.
· Collaborating with the artist, artist managers, videographers, and BTS teams to capture moments from the studio and headline shows.
· Timing social media posts and optimising them for the greatest impact.
· Attracting attention from fans with comments, DMs, inside jokes, or surprise drops.
· Using analytics to lean into what has impact and modifying strategies where there can be improvement.
· Ensuring the branding is consistent and remains authentic.
Requirements:
· Previous experience handling artist social media, or for a label, brand, or creator.
· Experience with launching music releases/tours/merchandise is advantageous.
· Genuine enthusiasm and interest in music culture, particularly the dance scene.
· Thorough understanding of TikTok, Instagram, YouTube Shorts and possess a knowledge of what makes impact on those platforms.
· Creative approach and able to generate interesting ideas to action.
· Capable of adapting plans and keeping pace.
· Strong communicator and personable, able to work well with the wider team and the artist.
· Strategic thinker, able to use analytics to refine content planning.
· Working knowledge of Canva, CapCut, Adobe Express is desirable.
· Experience shooting and editing content is advantageous.
· Previous experience on paid ads or content boosting is desirable.
Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.
The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.
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