Lead the Digital Future of Pet Insurance!
Are you ready to shape the future of pet insurance and lead the digital engine behind a fast‑growing proposition? Here at Pets at Home, we’re looking for a performance-driven Digital Marketing Lead with deep expertise in customer acquisition to help us become the first choice for pet owners across the UK.
About the Role
In this pivotal role, you’ll own our digital strategy end‑to‑end, building a high-performing paid media engine, leading multi-channel campaigns and using data to drive measurable growth across web and app.
This is a rare chance to join something truly new. Our Pet Insurance proposition is launching later this year, adding a completely fresh strand to the Pets at Home Petcare ecosystem, and you’ll be at the heart of shaping its growth from day one. You’ll build and scale a digital strategy from the ground up, with the freedom to innovate, test and influence how we connect with pet owners.
If you’re analytical, collaborative and passionate about helping pet owners give their pets the best life, and excited by the idea of joining a brand‑new venture backed by the UK’s leading Petcare business, this is your opportunity to make a real, lasting impact.
The role offers hybrid working from our Support Office in Handforth, Cheshire. You’ll be required to work two days per week in the office.
Key responsibilities will include:
1. Owning and delivering the digital strategy to drive lead generation and new customer acquisition
2. Building and executing our Paid Media strategy, then expanding into the broader digital mix
3. Managing all digital channels: Search Engine Optimisation (SEO), Pay Per Click (PPC), display, affiliates, paid social, organic content, Customer Relationship Management (CRM) and email automation
4. Analysing and optimising performance using Google Analytics 4 and attribution tools to improve Return On Investment and conversion rates
5. Enhancing user journeys through website User Experience (UX)/Conversion Rate Optimisation (CRO), brand content, social media and influencer activity
6. Leading teams and agencies to deliver high-impact, on‑brand, compliant campaigns (FCA & GDPR)
7. Driving innovation, bringing fresh ideas, technologies and test‑and‑learn practices to keep us ahead of the market
About You
8. Several years’ digital marketing experience, ideally in fintech, insurance or pet/veterinary sectors
9. Strong hands-on capability across Google Ads, Meta, LinkedIn Ads, automation platforms and first‑party data
10. Highly analytical, experienced in attribution modelling and performance optimisation
11. Excellent communication skills, able to turn complex insights into clear strategies
12. Proven experience building a performance marketing engine across tracking, automation and optimisation
13. Real empathy for pet owners and an understanding of the Petcare landscape
You’ll thrive here if…
14. You’re strategic but love rolling your sleeves up
15. You influence confidently and collaborate naturally
16. You’re curious, data‑driven and proactive in spotting opportunities
17. You simplify complexity and bring people with you
Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!
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