Brand & Campaign Manager
Reports to: Senior Marketing Manager
Location: UK – Sunderland or Leeds (Hybrid)
The role
As Brand & Campaign Manager, you’ll sit at the heart of tombola’s marketing engine, owning how we show up across TV, digital video, OOH and paid media. This is a highly visible role where strategy meets storytelling — shaping integrated campaigns that connect with our community, bring our brand to life, and deliver measurable results.
You’ll lead campaign planning end‑to‑end, working closely with our media and creative agencies to ensure everything we produce is channel‑first, insight‑led and creatively brilliant. From briefing and creative development through to performance analysis and optimisation, you’ll make sure every customer‑facing touchpoint reflects who we are as a brand.
What you’ll be doing
Campaign & media planning
* Lead the planning and delivery of integrated brand campaigns across ATL, digital and paid channels
* Partner with media and creative agencies to deliver monthly, quarterly and annual marketing plans
* Ensure campaigns are audience‑first and insight‑driven, balancing strong creative with measurable outcomes
* Collaborate with internal teams to align campaign activity with wider brand and business objectives
Creative development & management
* Own the development of ATL creative across TV, BVOD, OOH, audio and digital video
* Write clear, inspiring creative briefs that bring objectives, tone and messaging to life
* Manage the full creative journey — from concept and production through to delivery and review
* Ensure all creative is channel‑first and built to perform in its intended placement
* Champion creative excellence, consistency and continuous improvement across all assets
Media buying & performance
* Oversee media buying and execution across channels, ensuring efficiency and effectiveness
* Work with the media agency to identify the right media mix to drive awareness and consideration
* Monitor live campaigns and make data‑led optimisation recommendations
* Ensure all activity meets ASA guidelines and tombola’s responsible marketing standards
Measurement & insight
* Define KPIs and success metrics for campaigns in partnership with agencies and internal teams
* Analyse creative and media performance to understand effectiveness and ROI
* Turn insights into clear actions to inform future campaign development
What we’re looking for
* 4+ years’ experience in brand marketing, campaign management or media planning (agency or client‑side)
* Proven experience delivering ATL campaigns from briefing through to launch
* Strong understanding of the media landscape, including TV, OOH, digital video, paid social and display
* Experience managing external creative and media agencies
* A confident creative thinker with strong briefing, storytelling and presentation skills
* An analytical mindset — comfortable using data to inform decisions and optimise performance
* Excellent project management and communication skills, with the ability to juggle multiple campaigns
Why tombola?
At tombola, brand matters. You’ll have the opportunity to work on high‑profile campaigns, collaborate with talented partners, and help shape how a much‑loved brand shows up in the world — all in a supportive, collaborative environment that values creativity, insight and doing the right thing.
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