Application Deadline: 5 March 2026
Department: Editorial
Employment Type: Permanent
Location: Norwich
Reporting To: Georgina Taylor
Description
We're looking for a creative, data-driven Audience & Social Media Assistant to join our newsroom team.
This role will focus on growing and engaging audiences across platforms including Facebook, Instagram, TikTok, WhatsApp, and Threads.
You'll combine editorial judgment with hands-on skills in filming, editing, and packaging video for social media, while also delivering insightful analytics reports that shape our content and growth strategies.
Key Responsibilities
Social Media Strategy & Execution
Manage day-to-day publishing across Facebook, Instagram, TikTok, WhatsApp Channels, and Threads.
Tailor content for each platform, with a focus on short-form video.
Experiment with emerging formats, features, and trends to maximise reach and engagement.
Content Creation & Video Production
Shoot, edit, and produce video tailored for social-first audiences.
Create compelling social headlines, captions, and thumbnails to drive clicks and shares.
Work closely with reporters and editors to package stories for digital platforms.
Audience Growth & Engagement
Develop tactics to increase referrals and followers across platforms.
Engage with audiences in-platform, building loyalty and community.
Data Insights & Reporting
Track performance of social content using platform analytics and third-party tools.
Create regular reports and presentations (slides, dashboards) highlighting trends, wins, and areas for improvement.
Provide actionable insights that inform newsroom editorial decisions.
Skills, Knowledge And Expertise
Proven experience managing social media platforms
Strong video skills: shooting, editing (CapCut, Edits or similar) and storytelling.
A track record of growing audiences and driving referrals on social platforms.
Familiarity with analytics tools (Meta Business Suite, TikTok analytics, Google Analytics, etc.).
Excellent writing and editing skills, with sharp attention to tone and accuracy.
Ability to balance creativity with data-driven decision-making.
Highly organised, adaptable, and collaborative.
Benefits
25 days holiday + bank holidays + your birthday off
Holiday buy scheme for extra flexibility
Structured career progression & ongoing training
Pension plan & mental health support
Perks & discounts including:
Gym membership
Cycle to Work scheme
Eye care vouchers (£50 towards glasses)
Retail discounts
Team building days & annual volunteer charity day
About Newsquest Media Group
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions.
We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population.
In addition to our local news brands, we own several digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs.