Job Title: Sales International Sales Manager
Department: Sales
Reports To: Managing Director
Location: London (with international travel)
Role Purpose
The International Sales Manager is responsible for developing and managing relationships with international partners, including agents, distributors, and resellers, to expand Liang & Eimil’s presence and sales performance in global markets.
This role focuses not only on direct sales to A&D (Architects & Designers) clients mainly on building strong partnerships with agents, distributors and resellers that promote the Liang & Eimil brand through marketing, training, and joint business development initiatives.
Key Responsibilities
Market Development & Sales Growth
* Identify, appoint, and manage agents, distributors, and resellers across targeted international regions.
* Develop and execute sales strategies to increase brand visibility and market share.
* Manage existing A&D accounts directly where applicable.
* Achieve agreed sales targets and profitability goals.
Partnership & Relationship Management
* Build and maintain strong, long-term relationships with distribution partners and key clients.
* Support distributors and agents in their sales efforts through training, product knowledge, and marketing alignment.
* Ensure brand standards and presentation are maintained across all partner channels.
Brand Development
* Work closely with the marketing team to ensure the brand is effectively promoted in each market.
* Develop joint marketing and promotional plans with distributors, including participation in trade fairs, exhibitions, and digital campaigns.
* Provide feedback on market trends, competitor activity, and opportunities for brand growth.
Operational & Commercial
* Manage contract terms, pricing structures, and sales agreements in collaboration with management.
* Oversee sales forecasts, order pipelines, and performance reporting for international partners.
* Ensure distributors have the necessary sales tools, marketing materials, and training to promote Liang & Eimil products effectively.
Collaboration
* Work closely with internal teams—Marketing, Product, Operations, and Customer Service—to ensure smooth order handling and customer satisfaction.
* Contribute to new product launch planning and coordinate communication with international partners.
Skills & Experience Required
* Proven experience (5+ years) in international B2B sales, preferably within the furniture, interiors, or design industry.
* Established network of agents, distributors, and resellers across key markets including the Middle East, Europe, the USA, and Australia.
* Strong understanding of international distribution and reseller management.
* Experience working with A&D clients and project-based sales.
* Commercially astute, with the ability to negotiate and close complex deals.
* Excellent relationship-building, communication, and presentation skills.
* Strategic thinker with hands-on execution ability.
* Willingness to travel internationally as required.
Attributes
* Entrepreneurial mindset with a strong sense of ownership.
* Passion for design and brand development.
* Culturally aware and adaptable to diverse markets.
* Self-motivated, proactive, and able to work independently.
* Collaborative team player who thrives in a fast-paced environment.