Head of Marketing – Turn freshWIPES into a Household Name
Lower Dicker, East Sussex (Hybrid) | Full-Time | In-office 3 days/week
£50–70k DOE | Apply:
(CV + cover letter)
About Us
We're
freshWIPES
— the UK's multi-award-winning, rinse-free hygiene brand helping people stay clean and confident when they can't shower. From hospitals and pharmacies to QVC and travel, we're a fast-growing challenger brand with a big heart, big mission, and a very real sense of humour. We move quickly, we care deeply, and we're building something special.
The Role
Not your average "own our socials and run a few ads" gig. You'll be the architect of our
end-to-end marketing
— taking freshWIPES from cult favourite to
household name
. Strategy + sleeves-rolled-up execution. Brand + performance. Retail + digital. If you're equally happy in Klaviyo as you are in a boardroom… hello, friend.
What You'll Be Doing
* Own the full marketing strategy
across digital, retail, PR, and partnerships.
* Plan and deliver new product launches
(we've got some exciting ones coming).
* Run campaigns and budgets
with clear goals and reporting (ROI is everything to us).
* Level up our lifecycle marketing
— Klaviyo flows, segmentation, testing, reporting.
* Manage agencies & freelancers
(creative, media, PR) and get the very best from them.
* Keep our brand voice consistent
from packaging to TikTok, from pharmacist screens to QVC.
* Grow retail demand
with trade marketing that makes buyers and store teams love us.
* Collaborate cross-functionally
with Ops, Sales, and Product to keep launches smooth.
Must-Haves
* Proven experience in
FMCG/retail
or a
high-growth challenger brand
.
* Klaviyo pro
(flows, splits, deliverability, segmentation, revenue attribution).
* Shopify-confident
, with working knowledge of apps like
Recharge
and
Collabs
.
* Campaign ownership end-to-end
: strategy → creative brief → execution → post-mortem.
* Strong grasp of
performance metrics
: CAC, ROAS, MER, CLTV, contribution margin.
* Comfortable across
all media
, not just digital (retail/trade, OOH, PR, events).
* Calm with press & media
attention (planned and… occasionally chaotic).
* Canva-capable
for quick-turn mockups and edits.
* A collaborative leader who can set standards, coach freelancers, and lift the room.
Nice-to-Haves
* Experience launching
new products into retail
and supporting national listings.
* PR &
crisis comms
familiarity (preferably used lightly).
* Community building, influencer/UGC, and smart partnerships.
* Worked with
eco-conscious
or purpose-led brands.
Why You'll Love It Here
* Hybrid working
(HQ in East Sussex; easy reach of Brighton & London).
* Flexible working options
that respect real life.
* Free lunch on site
(yes, really).
* 25 days' holiday
+ bank holidays.
* Huge creative freedom in a
values-led, award-winning
brand.
* A small, passionate team that
punches above its weight
— and celebrates the wins.
* Salary
£50–70k DOE
+ the chance to make a big, visible impact.
The Process
1. Send CV + cover letter (tell us why you're the one).
2. Intro via Teams
3. In-office meeting.
4. Final stage:
present a 90-day plan
(we'll give you a tidy brief).
Ready to roll up your sleeves and keep the nation fresh?
Email
with your CV and cover letter.
PS: We're big on kindness, humour, fun, accountability, and getting stuff done. If you're the same, get in touch. No agencies please.
⸻