Director, Consumer Research Content Strategy
Director, Consumer Research Content Strategy
Overview
Mastercard Services enables customers across industries and geographies to make smarter decisions and reach better outcomes with a tailored portfolio of solutions beyond the transaction.
* We harness the power of real-time, anonymized, aggregated transaction data; powerful software platforms; and a wealth of expertise.
* We empower customers to make better data-driven decisions by unlocking a holistic view of consumer behavior beyond their four walls and distilling actionable insights from data.
* We work with financial institutions, retailers, telecommunications organizations, travel companies, and more.
The Mastercard Services global product team is seeking a manager to support the evolution of consumer research in the Business & Market Intelligence business.
Role
* Identify and define high-impact topics based on regional market input, industry intelligence, and evolving consumer / small business interests.
* Stay ahead of industry trends, emerging cultural narratives, and competitive activity.
* Serve as the bridge between global consumer trends and local market relevance.
* Monitor cultural, behavioral, and category-specific shifts across regions to inform content planning.
* Lead the development of a global content strategy framework considering topics, markets, audiences, etc.
* Support MRC team with insight-backed topics that shapes new offerings
* Partner with regional teams to gather inputs, validate topics, and support content planning.
* Act as a central point of coordination for content direction across regions, ensuring scalability and consistency.
* Facilitate regular insight-sharing internally and with clients
All About You
* 8+ years of experience in Consumer Research Industry
* Payments and Financial services knowledge
* Experience with content strategy, consumer insight or related roles in a global organization.
* Strong ability to synthesize diverse inputs (market trends, regional feedback, competitive analysis) into clear strategic direction.
* Exceptional collaboration and communication skills across geographies, cultures, and functions.
* Skilled at balancing global perspective with regional nuance.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
* Abide by Mastercard's security policies and practices;
* Ensure the confidentiality and integrity of the information being accessed;
* Report any suspected information security violation or breach, and
* Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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