Our client in the wellness space is hiring a Creative Copywriter in London!
Core Job Responsibilities
* Crafting high-converting, direct response copy for our video ads, social media posts, and other marketing materials
* Scripting compelling narratives for our video ads, with a primary focus on Meta platforms
* Developing website copy, email content, and other marketing communications as needed
* Creating brand new angles/messaging styles based on customer pain points and language to speak directly to our target audience
* Iterating successful copy at scale to produce dozens of hook, body & call-to-action variations
* Analyzing data and performance metrics to refine and optimize copy across all channels
Additional Functions
* Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders.
* Identify opportunities to expand our client's reach through new platforms, content formats, and audience segments
* Build and maintain a library of high-performing creative assets to streamline production processes.
* Opportunity to build and lead a creative team as the company scales
Core Skills
* Exceptional Copywriting Skills, particularly in "direct response" style
* Marketing First Principles: You understand what motivates purchase behavior.
* Creative mind to brief visual hook ideas / video editing styles that grab attention and bring your creative brief to life
* Data-Driven: you pore over reports, analytics and dashboards to guide your marketing decisions
* Leveraging AI tools to help brief Hook & Ad copy ideas + Come up with new concepts
* Project Management + Clear Communication with relevant stakeholders (Video editors, Creators, etc.)
Qualifications
* Ideally 2+ Years Experience writing high-converting copy for a health/supplement D2C Brand or another e-commerce brand that was spending heavily on Meta ads
* Proven track record of creating copy for video ad concepts, for brands spending over £200k/Month on Paid Social advertising and hitting acquisition/revenue targets
* Strong understanding of Paid Media Platforms (Meta specifically)
* Analytical mindset with a track record of using performance data to inform and optimize creative decisions
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