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Sales & Marketing Director – Private Healthcare
Region: Essex, Kent, Bedfordshire & Cambridgeshire
Salary: Competitive + Benefits
Sector: Health & Social Care (Private Market)
Lead Strategic Growth in a Values-Driven Organisation
Our client, a well-established provider of high-quality residential and dementia care services, is seeking an experienced and commercially minded Sales & Marketing Director to lead private occupancy growth across multiple care homes.
This is a key strategic appointment offering the opportunity to shape and deliver a focused growth plan within the private care sector. The role covers a portfolio of services across the South and East of England.
Role Overview:
The successful candidate will lead on all aspects of sales and marketing strategy across the private market, with a focus on increasing occupancy, enhancing brand visibility, and strengthening referral networks. This is a high-impact, multi-site role requiring a blend of strategic vision and hands-on delivery.
Key Responsibilities:
Develop and implement a comprehensive private market strategy aligned with company growth objectives
Lead on occupancy development initiatives across a portfolio of care homes
Identify new business opportunities through relationship-building with healthcare professionals, referrers, and local influencers
Oversee and manage digital and offline marketing campaigns to support visibility and engagement
Analyse market trends and competitor activity to inform strategy and positioning
Collaborate with regional and operational teams to ensure cohesive delivery and shared targets
Candidate Profile:
Proven experience in a senior-level sales or marketing role within the health or social care sector (private market experience essential)
Strong track record of driving growth and improving market position
Commercially astute with strong leadership and stakeholder management skills
Excellent communication and networking abilities
Willingness to travel across the region as required
What’s on Offer:
A senior leadership role within a values-led and resident-focused organisation
Competitive salary and benefits package
The opportunity to make a tangible impact on service growth and reputation
If you're an ambitious and strategic leader with a passion for private healthcare and proven success in occupancy development, we’d love to hear from you.
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