Job Description
We deliver progress. What you’ll do and how you will make an impact...
As our Senior Brand Manager, you will be a key driving force as we embark on the next chapter of the Utility Warehouse story. Reporting to the Head of Brand, you’ll join us at a defining moment; we’ve built a bold new brand foundation, and now we need a creative powerhouse to propel it into the national consciousness. We aren't looking for a brand guardian to simply maintain the status quo; we’re looking for someone with a restless curiosity and a "challenger" mindset to drive a step-change in how the UK population perceives and understands us.
We work together. Your team and the people you will work with…
You’ll be a pivotal member of our newly evolving team, balancing two vital roles. Internally, you’ll be our brand’s biggest advocate, partnering with key teams to ensure brand thinking is baked into everything we do - from building propositions to the way our colleagues experience working here. Externally, you will lead the charge on disruptive, through-the-line communications that cut through the noise - turning our brand narrative into "must-see," high-impact communications.
Orchestrate Disruptive Comms:
1. Lead the end-to-end delivery of game-changing integrated campaigns across paid, owned, and earned channels that demand attention and drive mass awareness.
Champion Brand Thinking:
2. Act as a strategic partner to Product and Proposition teams, ensuring our brand is a foundational element of new thinking, not an afterthought.
Integrated Strategy Planning:
3. Drive the cross-functional planning process, collaborating with specialists in Earned Media, Customer, Digital, Partner, and Product Marketing to ensure we show up with one powerful voice.
Inspire Agency Partners:
4. Brief and challenge our brilliant internal creative team and external media agency to enable them to deliver their best work, ensuring every output is both strategically aligned and commercially effective.
Experience Integration:
5. Move brand thinking beyond "comms-only" by helping to ensure our narrative is consistent and distinctive across the entire customer journey.
Marketing Effectiveness:
6. Partner with channel leads to optimise media and communications spend, using live insights and post-campaign evaluation to ensure the "work works" and evolves over time.
Agile Experimentation:
7. Foster a culture of active learning by identifying tactical opportunities for "disruptive" experiments and scaling the winners.
Qualifications
We put people first. It’s all about you..
Required Knowledge and Experience:
A "Step-Change" track record:
8. 8 yrs + experience with a proven experience delivering integrated campaigns that have moved the needle on brand awareness and consideration, knowing how to punch above the weight of investment to deliver meaningful stand-out and cut through.
Integrated thinking:
9. A deep understanding of the full marketing mix and how to leverage different channels to tell a cohesive story.
Strategic influence:
10. Experience navigating fast-paced, matrixed environments and successfully bringing cross-functional teams along on the brand journey.
Creative & commercial judgment:
11. A laser-sharp eye for detail and the ability to interpret data to tell a compelling story about brand performance.
Agency leadership:
12. You know how to get the very best out of agency partners and aren't afraid to push for creative bravery.
Alert to market and consumer trends:
13. Outward-looking and culturally aware, with a finger on the pulse of current trends and consumer behavior.
Skills / Competencies:
Creative bravery:
14. A natural instinct for disruptive work and the tenacity to fight for ideas that set us apart.
Tactical brilliance:
15. A strategic thinker who knows which levers to pull to execute a successful, high-profile launch.
Collaborative spirit:
16. A strong team player who builds brilliant relationships at all levels, from Product Designers to the Leadership Team.
Entrepreneurial energy:
17. Comfortable with ambiguity and energised by the challenge of building a brand in a disruptive, non-corporate way.
Outcome-oriented:
18. A relentless focus on execution and the "how"- turning big ideas into finished, world-class assets.
Additional Information
So why pick UW?
We’ve got big ambitions so there’s going to be plenty of challenges. There are also a lot of benefits:
19. An industry benchmarked salary. We’ll share it during your first conversation.
20. Annual discretionary performance based, annual bonus scheme.
21. Hybrid working, with 2 days in the office. (We’re definitely open to discussing flexible working arrangements)
22. Holiday trading- buy & sell up to 5 days holiday each year
23. Discount on our services and you get our coveted Cashback Card for free. You’ll also get access to 100s of rewards and discounts through Perkbox
24. A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
25. Save as You Earn scheme.
26. Family-friendly policies, designed to help you and your family thrive.
27. Flexible benefit choices such as Private health insurance, a free Virtual GP, Gym discounts and wellbeing apps.
28. Electric Car salary sacrifice scheme through Tusker
29. Belonging groups that help UW shape an even more inclusive future.
30. A commitment to helping you develop your career journey through learning, coaching and new experiences