About the Role
Our client is a dynamic and innovative technology company specialising in cutting-edge solutions for the construction and engineering sectors. As they continue to grow and expand our market presence, we're looking for a creative and driven Marketing Executive to join their team and help elevate our brand across the UK.
This is an exciting opportunity for a motivated marketing professional to take ownership of diverse marketing activities, from digital campaigns and content creation to event management and brand development. You'll work closely with our leadership team and technical experts to communicate our value proposition and drive business growth.
Key Responsibilities:
Digital Marketing & Content Creation
* Develop and execute digital marketing campaigns across multiple channels including social media, email, website, and paid advertising
* Create engaging content including blog posts, case studies, white papers, video scripts, and social media posts that showcase our technical expertise and solutions
* Manage and grow our social media presence across LinkedIn, Twitter, and other relevant platforms
* Optimize website content for SEO and user experience, working with developers to implement improvements
Brand Management & Communications
* Maintain brand consistency across all marketing materials and communications
* Develop compelling marketing collateral including brochures, presentations, data sheets, and promotional materials
* Manage relationships with external agencies, designers, and suppliers to deliver high-quality creative outputs
* Write and distribute press releases, thought leadership articles, and industry news updates
Events & Lead Generation
* Plan, coordinate, and execute attendance at industry trade shows, exhibitions, and networking events
* Support the sales team with lead generation activities and marketing qualified leads (MQLs)
* Develop and manage email marketing campaigns to nurture prospects and maintain client relationships
Market Research & Strategy
* Conduct market research to identify trends, opportunities, and competitor activity within the construction technology sector
* Support the development of marketing strategies aligned with business objectives
About You
Essential:
* Proven experience in a marketing role, ideally within a B2B technology, engineering, or construction environment
* Strong copywriting and content creation skills with excellent attention to detail
* Demonstrable experience managing social media platforms and digital marketing campaigns
* Proficiency in marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp, HubSpot), and social media management tools
* Creative mindset with the ability to translate technical concepts into compelling marketing messages
* Confident communicator comfortable liaising with internal and external stakeholders
* Proficient in Microsoft Office, Adobe Creative Suite (or similar), and CMS platforms
Desirable:
* Degree in Marketing, Communications, or related field
* Experience with CRM systems (e.g., Salesforce, HubSpot)
* Understanding of marketing automation and lead nurturing strategies
* Experience with video editing and graphic design tools
* Familiarity with SEO, PPC, and Google Ads
What We Offer
* Competitive salary based on experience
* 25 days holiday plus bank holidays
* Company pension scheme
* Professional development and training opportunities
* Opportunity to work with cutting-edge technology in a growing industry
How to Apply
If you're a proactive and creative marketing professional looking to join an innovative business and make your mark in a fast-growing sector, we'd love to hear from you. Please submit your CV today!