Job Description
About the Company
Jaded London is a multi-channel, high fashion apparel brand/retailer based in North London UK. Jaded London designs and develops its products in the UK, manufactures in the near & far east and then ships directly to its customers from Jadedldn.com ecommerce store and via wholesale to leading fashion platforms (ASOS etc).
In early 2020 the business faced serious headwinds; a global pandemic meant a number of their wholesale/retail customers had to close their stores alongside material uncertainty from large / unstable customers. This left Jaded London no alternative to pivot their attention to jandedldn.com and drive their target audience to there.
This move resulted in significant growth in revenue and profits as Jaded London were able to enjoy the benefits from a 1st party DTC strategy.
Since then Jaded London has grown annual revenue to £30m+ and has ambitious objectives to continue this growth to £100m over the next 3-5 years. The management team believe this objective is achievable through greater focus on its 1st party DTC sales, pro-active international roll-out alongside enhanced paid media and CRM activity to further amplify the great product / brand assets Jaded London has already created.
About the Role
Reporting to: Commercia...