Role: Media Effectiveness Analyst
Contract: Permanent
Location: Manchester
Recruitment Partner: Kershia Broughton
Are you ready to make a significant impact in the world of media effectiveness? Join us at Boots as a Media Effectiveness Analyst!
What you’ll be doing:
In this role, you will ensure our media strategies deliver maximum commercial value. Your analytical skills will be key in supporting our integrated measurement ecosystem, translating data into actionable insights that guide our marketing efforts.
The Media Effectiveness team sits at the heart of Boots’ marketing organisation, ensuring media investment delivers maximum commercial value through integrated, evidence-led decision-making. The team works with a network of internal and external partners to combine complementary perspectives (e.g., MMM, GEO testing, attention, creative quality, audience measurement and attribution) into one joined-up view of performance.
We value integration, clarity, curiosity, collaboration, transparency and quality thinking — alongside passion, energy and the belief that hard work and teamwork make almost anything possible.
Key responsibilities
1. Support the full measurement stack, including MMM, GEO testing, creative quality, and audience measurement and attribution.
2. Assist in the set-up, tracking, and interpretation of tests, summarising outcomes clearly across MMM and GEO tests.
3. Contribute to integrated cross-media effectiveness insight by combining evidence from multiple sources into a coherent view.
4. Build clear, structured reporting and commercially focused storytelling (e.g., What happened / Why / What next).
5. Work closely with media, creative and measurement partners to ensure effective collaboration, data flow and alignment.
6. Help integrate outputs from multiple partners into a single coherent performance narrative to support decision-making.
7. Champion continuous improvement in measurement approaches, processes and insight quality (documentation, repeatable methods, QA).
What you’ll need to have (our must-haves):
8. Strong analytical skills with a keen attention to detail.
9. Ability to structure problems logically and work through them step-by-step.
10. Clear communication skills, both written and verbal, to translate analysis into actionable recommendations.
11. Comfort working with data (Excel / Google Sheets).
12. A proactive curiosity and willingness to learn about media and measurement.
13. Strong collaboration skills to work effectively with multiple partners and stakeholders.
14. Basic understanding of MMM, attribution, or testing methodologies.
15. Experience with data visualisation tools (e.g., Power BI, Tableau, Looker).
It would be great if you also have:
16. Exposure to media, marketing, e-commerce, or digital analytics within a brand but open to agency experience.
Where your brilliance can take you:
At Boots, we believe in your potential. You will have opportunities for career development and growth, supported by a culture that values collaboration, curiosity, and continuous improvement.
Rewards designed for you:
17. Boots Retirement Savings Plan (up to 6% company contribution)
18. Generous employee discounts for you and a family member
19. Enhanced maternity/paternity/adoption leave pay
20. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
21. Flexible benefits scheme including options for additional holiday, discounted gym membership, and much more.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.
A bit about us:
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon.
Be brilliant with Boots.