Join to apply for the SEO Manager - Virgin Bet South Africa role at LiveScore Group
Location: Soho, London
Overview
The Role: We are seeking an SEO Manager, an all-rounder SEO professional who will be responsible for devising, implementing, and overseeing the SEO strategy for South Africa. The ideal candidate will have a strong track record in international SEO, with the ability to identify opportunities, measure performance, and clearly demonstrate the impact of SEO on business growth. This is a data-driven role where analysis and ongoing optimisation are required to establish Virgin Bet as a market leader.
Key Responsibilities
* Accountable for driving and implementing the SEO performance across multiple brands in South Africa.
* Perform technical audits and identify technical improvements across the brands.
* Track and evaluate performance against multiple KPIs, providing regular reporting and analysis.
* Engage external vendors when required, ensuring clear communication, expectation management, and performance reporting.
* Provide regular updates for colleagues and senior management, summarising SEO performance and projecting out near-future performance of campaigns.
* Own the content production process and ensure all content is semantically optimised and aligned with SEO best practices.
* Responsible for keeping content fresh and up-to-date, uploading articles within the CMS to ensure timely publication.
* Perform competitive analysis and identify opportunities for growth.
* Help refine and optimise link building strategies.
* Performing ad-hoc SEO tasks as required.
Skills, Knowledge And Experience
* Fluent in English with strong verbal and written communication skills.
* Good working knowledge of HTML; knowledge of JS will be considered an asset.
* Experience using SEO tools such as Screaming Frog, Ahrefs, etc., and LLM prompts.
* Understanding of Generative AI, LLMs and the evolving search landscape with AI-powered responses.
* Proven experience in SEO with a genuine passion and keeping up to date with the latest industry trends.
* Solid understanding of all other online and offline channels (display, affiliates, social, print, TV, email) and their effects on SEO.
* Strong verbal and written communication skills.
* Proven ability to plan and deliver against business strategy.
* Proactive, with excellent problem-solving and organisational skills.
What can we offer?
* Fridays Off: part of a 6-month trial, starting 19th May
* Company Performance Bonus
* Flexible Working Arrangements where applicable
* Private Healthcare Scheme + Employee Enhanced Assistance
* Enhanced Family Leave: up to 6 months at full pay and 6 months at half pay; Paternity leave up to 4 weeks at full pay
* Subsidised Gym Membership
* Annual Travel Card Loan & Ride to Work Scheme
* Life Assurance (x3 salary)
* Contributory Pension Plan
* Virgin Family benefits and experiences
* Thursday drinks in the office and regular socials
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
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